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Talent Mobility

2020 Migration Patterns: Where are People Moving To in the United States?

United Van Lines’ newly published study of 2020 migration patterns in the United States shows where people are moving. The study ranks those states where the company has moved 250 or more into the state. Four of the top five states from the 2019 study make an appearance at the top of the 2020 list. One state that was in the top 5 in 2019 does not even rank in the top 10 for 2020—Washington. A new entrant into the top 5 is South Dakota, although it ranked at #8 in 2019.

Top 5 States Growing due to 2020 Migration Patterns

2020 Ranking2019 Ranking
1. Idaho1. Idaho
2. South Carolina2. Oregon
3. Oregon3. Arizona
4. South Dakota4. South Carolina
5. Arizona5. Washington

Note: Just as in 2019, for 2020 the state of Vermont actually had the highest overall percentage of inbound moves. However, United Van Lines performed less than 250 moves into the state

COVID-19 Impacts 2020 Migration Patterns

One major difference between 2019 and 2020 is the onset of the COVID-19 pandemic. Many companies allow workers to “work from anywhere” in order to reduce the spread of the disease. As a result, some large metropolitan areas have lost population. Employees are choosing to move to suburban areas and smaller cities.

How did South Dakota Rise from #8 to #4 in 2020 Migration Patterns?

South Dakota rose in the 2020 migration patterns due in part to a few specific reasons:

Governor Kristi Noem

  1. Governor Kristi Noem encourages workers and businesses to relocate to South Dakota through the state’s “South Dakota Means Business” campaign. Messages in the campaign include the state will “never be shut down or face mandates.” New residents that have chosen South Dakota are leaving states that have been on lockdown for many months in response to the global pandemic. The Governor has been an effective leader and communicator, spreading the message of all that South Dakota offers to its residents.

Economic Stability

  1. Nearby states such as Minnesota target business owners over issues relating to COVID-19. Governor Noem tweeted to Minnesota business owners to “Come to South Dakota! We respect your rights. We won’t shut you down.” Other Minnesota businesses are looking to relocate to South Dakota for greater economic freedom and civil protection. 2020 migration patterns reflect these relocations.

Additionally, South Dakota has a favorable business climate. Business owners benefit because the state has less taxes.

South Dakota does not impose any of the following taxes:

  • Corporate income tax
  • Personal income tax
  • Personal property tax
  • Business inventory tax
  • Inheritance or estate taxes

Affordable Cost of Living

  1. Overall, the cost of living in South Dakota is less than the US average. Looking at Sioux Falls, the state’s largest city with an estimated population of nearly 180,000 residents, the cost of living compares favorably across many categories:
Cost of LivingSioux FallsSouth DakotaUSA
Overall88.688.3100
Groceries100.197100
Health91.6101.5100
Housing81.483.8100
Utilities96.493.6100
Transporation74.871.2100

100 = US National Average
Source: Sperling’s BestPlaces.net

What Do 2020 Migration Patterns in the United States Mean for Employers?

For employers in the top 5 states, an influx of new residents and business may lead to business expansion and greater economic performance. As a result, demand for new employees may rise as local markets respond to increasing business activity.

What Should Employers do?

Employers should review their corporate initiatives and future growth plans. Requirements for job openings should be reviewed to ensure they attract the most qualified applicants. They should also determine if future growth will increase the need for new employees or facilities.

Conclusion

GMS’ team of corporate relocation experts has helped thousands of our clients develop highly effective relocation programs to attract and retain qualified employees. Our team can help your company leverage 2020 migration patterns in the United States for talent acquisition and management.

GMS was the first relocation company to register as a “.com.” The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS sets the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Contact our experts now to discuss your company’s interest in leveraging 2020 migration patterns, or call us at 800.617.1904 or 480.922.0700 today.

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Buy a Home Domestic Relocation Domestic Relocation Tips Domestic Relocation Trends Home Purchase Job Market Job Seekers Labor Force Talent Mobility United States Economy

Choose Topeka Incentives Aim to Draw New Residents to Kansas

Choose Topeka is a new incentive program that will draw new residents to Topeka and Shawnee County, Kansas. The program begins in 2020 with a public launch and full promotion. The incentives are performance based. As a result, new residents will become eligible after residing in the community for one year.

The program arose from a partnership between GO Topeka and local Topeka businesses. Over the past year, organizers have been working to develop the program and marketing materials to reach a wide audience. GO Topeka focuses on creating economic opportunities and growing the local business climate. The Joint Economic Development Organization has an agreement for services with GO Topeka. Both organizations are working together on the Choose Topeka incentive program.

What are the Eligibility Requirements for Choose Topeka?

The Choose Topeka incentive program is to help draw employees to work at local businesses. Therefore, the eligibility requirements center on meeting the needs of local employers and full-time positions:

  1. Participants must be eligible to work in the US
  2. Program requires participants to move to Topeka for a full-time position
  3. Employers must participate in the program for participants to receive matching funds
  4. Participants must purchase or rent a home in Shawnee County within a year of their hire and move to the area

What are the Benefits for Participants in Choose Topeka?

The benefits for participants in Choose Topeka are generous, and apply to both the participant as well as to the employer.

Participant Benefits

Up to $15,000 in funds in Year 1

  • Renting: $10,000
  • Home Purchase: $15,000

Source of funds: GO Topeka/Joint Economic Development Organization (JEDO) and Employer, match at 50%

Employer Benefits

  • Employer fully funds $10,000 up to $15,000 with employee transfer
  • After Year 1, GO Topeka/JEDO reimburse up to $5,000 ($10K) or $7,500 ($15K) to employer for employee retention

The Choose Topeka incentives are based on performance. Employees must move to the community and reside for at least one full year before becoming eligible. Only primary residences are eligible for the incentives. The incentives may be used for all expenses related to moving.

What is the Goal of Choose Topeka?

The goal of Choose Topeka is to draw up to 60 new residents and their families to the city. Employers will gain new workers with requisite skills. Also, several industries will receive economic benefits as the new residents move in and purchase locally.

GO Topeka estimates the total local economic impact of the Choose Topeka incentives to be:

  • Over $2.14 million/Year 1
  • Up to $11.38 million/By Year 5

What Should Employers do About Choose Topeka?

Companies in Topeka and the surrounding Shawnee County area that have growth initiatives may be able to leverage the Choose Topeka incentives in their talent acquisition and relocation programs. Companies should examine their plans for corporate expansion. They should also consider participating in the Choose Topeka incentive program to gain the matching funds provided by GO Topeka/JEDO.

Many other US locations offer similar moving incentives. As a result, companies should leverage GO Topeka’s 2020 marketing and promotional efforts for the Choose Topeka incentive program into their employee recruitment efforts.

Conclusion

GMS’ team of domestic relocation experts has helped thousands of our clients understand how to leverage moving incentives such as those in the new Choose Topeka program to attract and retain talent. Our team can help your company by using industry best practices to design your relocation program. This will increase your company’s ability to hire and retain new employees.

GMS was the first relocation company to register as a .com, created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Global Mobility Solutions is proud to be named and ranked #1 Overall, and #1 in Quality of Service by HRO Today’s 2019 Baker’s Dozen Customer Satisfaction Survey.

Contact our experts online to discuss your company’s interest in learning how it can leverage the Choose Topeka moving incentives to attract and retain talent, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Are you ready to talk to a Mobility Pro? Learn how GMS can optimize your mobility program, enhance your policies to meet today’s unique challenges, receive an in-depth industry benchmark, or simply ask us a question. Your Mobility Pro will be in touch within 1 business day for a no-pressure, courtesy consultation.

Categories
Domestic Relocation Domestic Relocation Tips Domestic Relocation Trends Job Seekers

US Locations Offering Moving Incentives to Expand Their Resident Population

Several locations in the US are offering moving incentives to lure new residents. Many parts of the US are experiencing population loss. States and cities that are losing population face a number of critical issues such as a declining tax base, reduced economic activity, and property devaluation.

Alternatively, other parts of the US are seeing a dramatic increase in the number of job opportunities available in their area. The US economy continues to expand, even after reaching a milepost in July 2019 as the longest expansion in history.

As a result, many state and local governments are implementing policies and programs designed to attract new residents. These initiatives vary greatly in scope and implementation. However, all of them are designed to further bolster the state, city, or region’s ability to sustainably grow—or at least stem the tide of population loss.

States Offering Moving Incentives

At least three states are offering moving incentives to lure new residents. However, the reasons are dramatically different.

Kansas Moving Incentives

Kansas as a state may be improving economically as a whole, but several counties have been experiencing long-term job reductions. The state’s ten largest counties grew employment by 15.3% from 1997 to 2018, while the other 95 counties experienced employment declines of 4.1%.

To draw new residents to counties that are experiencing decline, Kansas has identified nearly 80 counties as “Rural Opportunity Zones” that are allowed to offer one or both of the following moving incentives:

  1. Kansas state income tax waiver for up to 5 years
  2. Student loan repayments up to $15,000 over 5 years

Maine Moving Incentives

The population of Maine is rapidly aging. By 2026, approximately one quarter of the state’s population will be 65 years of age or older. This will place Maine as the state with the highest proportion of residents in that age group in the nation. Fitch Ratings calls this status “super aged” and with good reason. Older populations tend to work less as well as spend less, negatively impacting state finances in several ways.

To draw younger residents, the Opportunity Maine Tax Credit helps recent college graduates working in the state by subtracting the amount these workers pay in student loans from what they owe in state income tax.

Example

  • Recent college graduate worker owes $2,500 in state taxes
  • Worker has already paid $2,000 in student loans during the tax year
  • Opportunity Maine Tax Credit applied leaves only $500 owed in state income taxes

Vermont Moving Incentives

Vermont is experiencing strong growth in jobs throughout the state. As a result, the state’s program pays new residents to relocate to the state, with varying moving incentives based on location. For cities such as Burlington, new residents may be able to receive up to $5,000. For those relocating to smaller cities and towns, the incentive may be up to $7.500. These new policies are modeled after a current policy that reimburses remote workers up to $10,000 if they relocate to Vermont.

Vermont has been highly successful in promoting economic development. Vermont’s Economic Development Authority finances a wide range of growth initiatives. The state has also been active in promoting new technologies, green businesses, and clean energy initiatives.

Cities Offering Moving Incentives

Just as states have various reasons to offer moving incentives, so do several cities. Some cities are experiencing difficult economic challenges, while others need workers to fill current and future job openings. Several cities with moving incentives include:

Baltimore, Maryland

Goal is to reduce property abandonment with loans for down payments on homes that have been marked vacant for a year or more through its Vacants to Value Booster incentive. Loans are forgivable over a 5 year period.

Curtis, Nebraska

Goal is to attract residents to become homeowners and landowners. Plots of improved land (streets, utilities) are offered free for single-family home construction.

Harmony, Minnesota

Goal is to draw new residents with a residential home building rebate program. Participants can receive up to $12,000 in cash rebates.

Marne, Iowa

Goal is to attract residents to become homeowners and landowners. Marne’s Free Lot program is for conventional home construction or modular.

New Haven, Connecticut

Goal is to draw new residents with a significant number of moving incentives including:

  1. Up to $10,000 interest-free loans to new homeowners
  2. Up to $30,000 to make energy saving upgrades to homes
  3. Loans are 100% forgivable if residents remain a certain length of time
  4. New Haven Promise will cover in-state college tuition for students who graduate from New Haven public schools

St. Clair, Michigan

Goal is to attract recent college graduates with degrees in science, technology, engineering, arts, or mathematics. Program offers up to $15,000 in student loan repayments.

Tulsa, Oklahoma

Goal is to attract remote workers to the city with the Tulsa Remote program. Participants get access to discounted housing, free utilities, shared working spaces, and those who remain for a year are eligible for a $10,000 cash stipend.

What Should Employers do About Location Moving Incentives?

US states and cities may offer moving incentives for new residents. As a result, companies that have growth initiatives may be able to leverage these moving incentives in their talent acquisition and relocation programs. Companies should examine their plans for corporate expansion to see if they are in or near areas that have moving incentives.

Conclusion

GMS’ team of corporate relocation experts has helped thousands of our clients understand how to leverage moving incentives to attract and retain talent. Our team can help your company by using industry best practices to design your relocation program. This will increase your company’s ability to attract and retain new employees.

GMS was the first relocation company to register as a .com, created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation™ technology platform.

Global Mobility Solutions is proud to be named and ranked #1 Overall, and #1 in Quality of Service by HRO Today’s 2019 Baker’s Dozen Customer Satisfaction Survey.

Contact our experts online to discuss your company’s interest in learning how it can leverage moving incentives to attract and retain talent, or give us a call at 800.617.1904 or 480.922.0700 today.

Request your complimentary relocation policy review

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