Category: Home Purchase

2020 Fastest Selling Housing Markets: What Do They Have in Common?

Post author By Jules Matz | AHWD, ABR, CNE, CRP, GRI
Post date September 17, 2020

As with all things for this year of the COVID-19 pandemic, the 2020 fastest selling housing markets are somewhat surprising. According to a report published at Realtor.com^®, many of these markets are not the kind that usually top these lists. Using a data-driven approach, their economics team found ten zip codes in cities and towns throughout the nation that are experiencing extremely high demand and very fast home sales. While demand for more space may be part of the driving force, record low interest rates also help make the case for buying.

What are the 2020 Fastest Selling Housing Markets?

Realtor.com notes the following cities and towns experiencing excessive demand for housing:

Colorado Springs, Colorado
Reynoldsburg, Ohio
Rochester, New York
Melrose, Massachusetts
South Portland, Maine
Topeka, Kansas
Hudson, New Hampshire
Worcester, Massachusetts
Springfield, Virginia
Raleigh, North Carolina

8 of these markets are on the east coast of the US. Some of these markets are near larger cities. Many share some commonalities.

2020 Fastest Selling Housing Markets with Moving Incentives

At least two of the markets with high demand also feature moving incentives. Some of the moving incentives are located at the state level, while others such as Topeka’s “Choose Topeka” incentives are located within the specific market.

Maine

South Portland, Maine, may be benefiting from Maine’s Opportunity Maine Tax Credit. This incentive focuses on drawing younger residents to the state to offset its rapidly aging overall population. The state has noted that by 2026, up to a quarter of its resident will be 65 years of age or older. Thus the need for the incentive that offers recent college graduates working in the state a direct credit of their student loan payments against any state income tax.

Kansas

Topeka, Kansas, may be benefiting from its “Choose Topeka” moving incentive. Developed by a partnership between GO Topeka and local Topeka businesses, the program offers eligible participants and their employers a variety of incentives to move to Topeka:

Participant Benefits

Up to $15,000 in funds in Year 1

Renting: $10,000
Home Purchase: $15,000

Source of funds for the incentives: GO Topeka/Joint Economic Development Organization (JEDO) and Employer, match at 50%

Employer Benefits

Providing that the employer fully funds $10,000 up to $15,000 with an employee transfer to Topeka:

After Year 1, GO Topeka/JEDO reimburse up to $5,000 ($10K) or $7,500 ($15K) to employer for employee retention

2020 Fastest Selling Housing Markets with Proximity to Larger Cities

Seven of the markets with high demand are located very near much larger cities that have a wide range of amenities. Demand may be increasing due to a variety of factors, such as greater affordability compared to the larger city, or demand for more space as a result of the pandemic encouraging social distancing.

Boston

The markets of Worcester, Massachusetts; Melrose, Massachusetts; and Hudson, New Hampshire offer proximity to Boston, one of the most desirable cities on the East Coast noted for history, education, and technology. While Worcester and Hudson are nearly an hour or more drive from Boston, Melrose is just about 20 minutes from downtown.

Columbus

The market of Reynoldsburg, Ohio, offers close proximity to the state’s capital city of Columbus. Home of Ohio State University, Columbus is filled with cultural attractions, theaters, a bustling nightlife, and beautiful historic sections such as German Village.

Denver

The market of Colorado Springs, Colorado is located nearly 80 miles south of downtown Denver. The city is a growing tech hub, with many businesses relocating to or expanding in Denver to gain access to its amenities, surrounding mountains with abundant natural beauty, and highly educated workforce. Growth in Denver and surrounding cities is pushing Colorado Springs to become one of the 2020 fastest selling housing markets.

Portland

The market of South Portland, Maine, shares part of a border with Portland, and is located directly south of the larger city. Portland is the state’s largest metropolitan area and serves as the economic hub of Maine. Offering a beautiful setting along Casco Bay, U.S. News and World Report ranks Portland at #23 in Best Places to Live, and #7 in the Best Places to Live for Quality of Life out of 125 US metropolitan areas.

Washington, DC

The market of Springfield, Virginia offers close proximity to the nation’s capital. Washington is one of the most visited cities in the US, offering an abundance of iconic sights, national history, and cultural attractions. Technically not a city or a town, Springfield is a “census-designated place” in Fairfax County. The place is just about 30 minutes from downtown.

2020 Fastest Selling Housing Markets in Their Own Right

Both Rochester, New York, and Raleigh, North Carolina qualify as a fastest selling market in their own right. Both of these cities may be benefiting from several unique factors such as the “Work from Anywhere” trend, economic growth initiatives, and local housing affordability.

Rochester

Rochester is the third largest metropolitan region in New York. Offering comparatively affordable housing options, with a cost of living index of 78.4, much lower than average. The median home price in Rochester is about $75,000. By comparison, the cost of living index in Manhattan is 258.3, with a median home price of $1,202,300.

Raleigh

Raleigh and its surrounding metropolitan area is a growing tech hub within the Research Triangle Region. The city is also home to SAS, the world’s largest private software company. Raleigh has been noted as one of the Top 10 fastest growing cities in the nation.

What Does This Mean for the 2020 Fastest Selling Housing Markets?

Home buyers with the flexibility to locate in other markets should be aware of the 2020 fastest selling housing markets. With demand increasing and days on market declining, interested buyers should work with knowledgeable and experienced real estate agents. Employers with new hires and transferees who are looking to purchase a home one of the 2020 fastest selling housing markets should work with a Relocation Management Company (RMC). RMCs that have knowledge and experience with relocations are ideal sources for information relating to local housing market requirements.

The GMS network of real estate agents consistently leads the industry in the way its top agents market homes. Each agent has access to the latest technology and best practices for marketing real estate. They will understand how to approach the dynamics of housing markets undergoing extremely high demand.

Conclusion

GMS’ team of domestic relocation experts has helped thousands of our clients understand how to provide solutions for their new hires and transferees who are looking to buy or sell a home. Our network of top agents market homes following industry best practices. They will help home buyers and sellers understand how to be successful in the 2020 fastest selling housing markets.

GMS was the first relocation company to register as a “.com.” The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation^® technology platform.

New SafeRelo™ COVID-19 Knowledge Portal

GMS recently launched its new SafeRelo™ COVID-19 Knowledge Portal featuring a number of helpful resources including:

Curated selection of news and articles specific to managing relocation programs and issues relating to COVID-19
Comprehensive guide to national, international, and local online sources for current data
Program/Policy Evaluation (PPE) Tool for instant relocation policy reviews

Contact our experts online to learn more about the 2020 fastest selling housing markets, or give us a call at 800.617.1904 or 480.922.0700 today.

Tags 2020 Fastest Selling Housing Markets, Buy a Condominium, Buy a Home, Domestic Real Estate, Home Purchase, Home Sales, Home Sellers, Los Angeles Housing Options, open house, Real Estate, Realtor

Buy a Home Home Purchase

Mortgage Appraisal Versus Relocation Appraisal: What are the Differences?

Post author By Jules Matz | AHWD, ABR, CNE, CRP, GRI
Post date September 3, 2020

A family with the realtor in front of the house they just had appraised

How does a Mortgage Appraisal compare to a Relocation Appraisal? Many Global Mobility Solutions clients offer home sale programs as part of a transferee’s relocation package. To facilitate the home sale, two appraisals are required. However, these two appraisals have very different purposes. Understanding these differences is important for clients as they work with their Relocation Management Company. Knowing the differences will help clients manage a successful relocation.

GMS spoke with Joe Gurth, Vice President at Fidelity Residential Solutions who agreed to share his advice and guidance on the differences between a Mortgage Appraisal and a Relocation Appraisal.

What are the Differences Between a Mortgage Appraisal Versus a Relocation Appraisal?

According to Joe Gurth, Fidelity Residential Solutions identifies 8 clear differences between a Mortgage Appraisal and a Relocation Appraisal. GMS clients should learn about these differences. They should also understand how the differences relate to their company’s relocation program.

In looking at these two types of appraisals, it is evident there are significantly vast differences in four distinct areas:

Purpose
Use
Marketing
Analysis

Reviewing these four areas with a goal of identifying the 8 clear differences between a Mortgage Appraisal and a Relocation Appraisal will provide important insight and clarity.

Area #1: Purpose of a Mortgage Appraisal versus a Relocation Appraisal

A Mortgage Appraisal has a singular purpose: to provide an estimate of the home’s market value. This value may not correspond with the sales price on the purchase contract. In fact, some homes may appraise for more than the contract sales price. Alternatively, some homes may appraise for less than the contract sales price. By comparison, a Relocation Appraisal is meant to provide an estimate of the anticipated sales price. The value of the home is not a factor in a Relocation Appraisal; the only factor is the sales price.

When a Mortgage Appraisal is created, the decision making timeframe is long term. Some mortgages may have a life of 30 years. As a result, mortgage lenders peer into the distant future to help ensure the home’s value will remain intact over the mortgage’s life term. By comparison, a Relocation Appraisal has a short term timeframe for decision making. This short timeframe may cover only up to 120 days. During these 120 days, the transferee’s relocation process will undergo planning, review, and implementation.

Area #2: Use of a Mortgage Appraisal versus a Relocation Appraisal

A Mortgage Appraisal is meant to help facilitate the mortgage lending process. It is the mortgage lender who receives the Mortgage Appraisal. The lender may examine various indicators that reflect the home’s value, its condition, and other factors as they consider their lending decisions. By comparison, a Relocation Appraisal is only intended to help facilitate a corporate relocation. It is the client who receives the Relocation Appraisal. The client may be looking at indicators that relate to how long the home may stay on the market before it is sold. Most Client Relocation policies require two Relocation Appraisals be completed, then typically average those results to create the Corporate Buyout Price.

Special Appraisal Forms

A Mortgage Appraisal is prepared using the Uniform Residential Appraisal Form (1004). This is conducted by a trained and licensed Mortgage Appraisal professional. These professionals usually work for a licensed Appraisal Management Company. This appraisal professional is working for the mortgage lender. By comparison, a Relocation Appraisal is prepared using the Worldwide ERC^® Summary Appraisal Form (updated 2010). This is conducted by a trained and licensed real estate appraisal professional following Worldwide ERC^®’s specific set of definitions and guidelines. This appraisal professional is working for the client.

Included in a Mortgage Appraisal are points covering the design and appeal of a home, however these are not necessarily the major points for a lender’s consideration. By comparison, for a Relocation Appraisal the design and appeal of a home are of critical consideration. The short timeframe of a Relocation Appraisal (up to 120 days or 4 months) means design and appeal may have a significant impact on the corporate relocation process.

Area #3: Marketing Time and Market Value of a Mortgage Appraisal versus a Relocation Appraisal

A Mortgage Appraisal’s marketing time may be thought of as comparatively unlimited. It is not tied to a specific, time-defined process. Mortgage terms have note specific dates, but dates may be able to change if the lender agrees. Terms such as the interest rate or points might also affect the timing. By comparison, a Relocation Appraisal is most certainly tied to a specific time-defined process. Marketing time is not to exceed the 120 days/4 month timeframe that covers the transferee’s relocation process.

A Mortgage Appraisal is conducted only after a home has already been on the market. As a result, changes may have been instituted for the home’s marketing program prior to the appraisal. Any number of other factors may also have changed, perhaps in response to marketing feedback or issues homeowners have taken care of. All of this information may impact the market value of the home, and as a result may impact the Mortgage Appraisal. By comparison, marketing a home occurs after the date of a Relocation Appraisal. Also, each Appraiser must make an opinion about the time the home will be on the market.

Area #4: Retrospective Analysis with a Mortgage Appraisal versus a Relocation Appraisal

What is a retrospective analysis for an appraisal? Such an analysis is an overall review of factors that could impact the appraisal’s results. These factors may include risks that could affect the sale price of the home. This information is specifically used for forecasting purposes. A Mortgage Appraisal does not provide for any forecasting in a retrospective analysis. By comparison, a Relocation Appraisal does include an element of forecasting. This is important for clients and their budgeting processes. With a forecast, clients can further understand aspects of the Relocation Appraisal that may impact budgets in the future.

What Should Employers Expect?

It is important for employers to expect that transferees who may be part of a home sale program during a relocation may not clearly understand the differences between a Mortgage Appraisal and a Relocation Appraisal. Employers should also expect that they are the client for the Relocation Appraisal. As a result, it is the employer who will receive the Appraisal from the professional.

What Should Employers do?

Employers should understand the difference between a Mortgage Appraisal and a Relocation Appraisal. Employers should determine how best to communicate guidance for their transferees. They may have a number of questions regarding their home’s Mortgage Appraisal versus the Relocation Appraisal. It is important for employers to work with their Relocation Management Company to understand the purpose and use of a Relocation Appraisal and how it relates to their company’s relocation and home sale program.

Conclusion

Global Mobility Solutions’ team of global relocation experts has helped thousands of our clients with their corporate relocation programs. We can help your company understand the differences between a Mortgage Appraisal versus a Relocation Appraisal. We can also help your company understand how these appraisals relate to your company’s home sale program with the expert assistance of Joe Gurth and the team at Fidelity Residential Solutions.

Learn best practices from Global Mobility Solutions, the relocation industry and technology experts who are dedicated to keeping you informed and connected. Contact our experts online to learn more about the differences between a Mortgage Appraisal versus a Relocation Appraisal, or give us a call at 800.617.1904 or 480.922.0700 today.

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Tags Buy a Condominium, Buy a Home, buyer value option, Buyer Value Option Program, BVO Program Benefits, Domestic Real Estate, Home Purchase, Home Relocation Appraisal, Home Sales, Home Sellers, home selling, Mortgage Appraisal, mortgage programs, Real Estate, Realtor, Top Agents Market Homes, Virtual Agent Services, Winter Home Sales, Winter Home Sellers

Buy a Home Home Purchase

Renting Versus Buying: 2020’s Record Low Interest Rates Help Make the Case

Post author By Jules Matz | AHWD, ABR, CNE, CRP, GRI
Post date August 27, 2020

Excited expectant couple hold the keys to their new home. They are standing in front of the house on a sunny day.

Many of Global Mobility Solutions’ clients have transferees relocating to a new destination who must decide on renting versus buying. There may be several reasons why a transferee would choose one option over the other. GMS recommends companies encourage transferees to buy instead of renting. When transferees choose to buy, there are several benefits for both the client and the transferee.

GMS spoke with Anthony Hughes, Relocation Account Manager at Quicken Loans. Anthony agreed to share his advice and guidance on this topic, along with some examples.

What is New in the Renting Versus Buying Concept for 2020?

According to Anthony, this concept has been a hot topic for the past few years. However, it is even hotter in 2020 with interest rate averages being in the upper-2’s to low-3’s depending on the client profile. With both options, the choice depends on what the client is most comfortable doing.

However, in several markets across the country, clients who buy are able to save money and “invest in themselves” for less than they are paying in rent. As Anthony states, “Wouldn’t it be great if everyone could ‘live the American dream’ of owning their own home?”

Pros and Cons of Renting Versus Buying

Anthony believes transferees should look at both the pros and the cons of renting versus buying before they make any decision.

The Renting Side of the Question

Renting Pros:

Mobility/freedom to move around
Landlord pays for maintenance
Does not require expensive closing costs
No fluctuation in monthly housing expenses
Allows you to test-drive different living spaces

Renting Cons:

You don’t build any equity if you choose renting versus buying
Limited ability to customize your living space
Rent could go up over time
Landlord might sell or decide to stop renting
Limited sense of home stability/permanence

The Buying Side of the Question

Buying Pros:

You build equity over time
Home value may increase over time
You may reap tax benefits
Unlimited freedom to customize your living space
Sense of home stability/permanence

Buying Cons:

Closing costs can be prohibitive
Responsibility for maintenance and repairs that require time and effort
Less flexibility to move (at greater difficulty/expense)
Home value may decrease
Recent tax laws could hamper tax benefits

Renting Versus Buying: Real World Examples

On the concept of renting versus buying, the proof is in the numbers. Looking at some of the hottest markets/states that GMS serves, below are three examples that do not include taxes or homeowner’s insurance. In all scenarios, there are huge opportunities for savings. Anthony shared these three real world examples to help illustrate the concept:

Texas Renting Versus Buying

Average 3-bedroom rental: $1,550

Average Purchase Price: $211,199

20% Down Payment
Avg. 3.25% interest rate
30 year fixed conventional mortgage

*Total Monthly Payment: $919.15

*Does not include HOI or Taxes as these are based on property specific

Arizona Renting Versus Buying

Average 3-bedroom rental: $1,600

Average Purchase Price: $277,574

20% Down Payment
Avg. 3.25% interest rate
30 year fixed conventional mortgage

*Total Monthly Payment: $1,208.02

*Does not include HOI or Taxes as these are based on property specific

North Carolina Renting Versus Buying

Average 3-bedroom rental: $1,360

Average Purchase Price: $174,380

20% Down Payment

Avg. 3.25% interest rate
30 year fixed conventional mortgage

*Total Monthly Payment: $758.91

*Does not include HOI or Taxes as these are based on property specific

What Does This Mean for Renting Versus Buying Decisions?

2020’s record low interest rates help transferees understand renting versus buying decisions with more clarity on the financial side of things. Transferees should consider the pros and cons of renting versus buying and weigh the importance of each factor in their decision-making process. Anthony notes that Quicken Loans offers complimentary mortgage reviews. If a GMS client’s transferee was ever unsure or just wanted to see what it looked like, the team at Quicken Loans would be glad to have a conversation.

What Should Employers do to Assist Transferees with Renting Versus Buying Decisions?

Employers with transferees looking to buy a home should direct them to speak with qualified lenders and financial advisors for guidance. Employers should also review their relocation policies to determine if enhancements can be made to further promote homeownership.

Conclusion

Global Mobility Solutions’ team of corporate relocation experts has helped thousands of our clients understand how to communicate the important points of renting versus buying to their transferees. Our team can help your company understand how to proceed by providing guidance to transferees on obtaining information from qualified lenders and financial advisors.

Contact our experts online to discuss how to assist your company’s transferees with understanding the concept of renting versus buying, or give us a call at 800.617.1904 or 480.922.0700 today.

GMS is not a CPA firm or a lender, and is not giving financial advice. Everyone’s financial situation is different; individuals and employers should consult their lenders and financial advisors prior to making any decisions.

Tags 2020 US Rental Market, Apartments, Buy a Condominium, Buy a Home, buyer value option, Buyer Value Option Program, bvo, BVO Program Benefits, HELOC Loans, Home Relocation Appraisal, Home Sales, Home Tax Deduction, Real Estate, Rental Market, Renting Versus Buying

Home Purchase

California Solar Panel Mandate: What Does This Mean for Relocation?

Post author By Global Mobility Solutions
Post date August 13, 2020

Solar panel technician with drill installing solar panels on roof

As of January 1, 2020, the California solar panel mandate is the first statewide residential requirement for solar power in the United States. This mandate has several stipulations that require compliance for new construction homes. New residential homebuilders have direct impact, and must do one of two things:

Install solar panels on new homes
Build a solar power system that serves a group of new homes

The requirement may be waived if the property does not receive enough sunlight for the solar panels to be useful. However, the California solar panel mandate applies to virtually all new construction on buildings that are three floors or less, including:

Single family homes
Condominiums
Apartment buildings

Where Did the California Solar Panel Mandate Come From?

The California solar panel mandate was approved in 2018 by the California Energy Commission (CEC). The ruling is part of the state’s 2019 update of standards for building energy efficiency. The state is also working to reduce greenhouse gas emissions.

What is the Cost to Home Buyers?

On average, the new requirement may add $8,000 to $10,000 to the cost of a new home. The CEC estimates the California solar panel mandate will increase monthly mortgage payments by $40. However, it also estimates homeowners will save an average of $80 each month on energy costs.

What is the Difference between Leased and Owned Solar Panels?

Leased Solar Panels and the California Solar Panel Mandate

For home buyers, it is important to know if the solar panels on the home are purchased or leased. Solar panel leases may last several years. Some mortgage lenders will not allow leased solar panels to be included in a home’s valuation for mortgage purposes. Also, home buyers would need to agree to take over the payments on a leased solar panel system.

As such, home buyers should learn important points from the home seller such as:

Contract details
Length of lease term
Monthly fees
Warranty coverage
Manufacturer of the solar panels
Installation company
System size (how much power does the system generate)
Whether the local utility offers net metering (lets home owners sell excess electricity back to the power grid)
Does their company’s relocation program allow for leased equipment

Home sellers with leased solar panel systems should look into their options, including:

Should they pay for the remainder of the contract?
Can they find a buyer willing to take on lease payments?
What are the requirements to transfer a lease?
Is the warranty transferable? If yes, for how long?
What is the cost to remove or relocate the solar panels if the buyer requests this?
Will their relocation benefits be affected by leased equipment?

Owned Solar Panels and the California Solar Panel Mandate

Home sellers that own, rather than lease, their solar panels are in a comparatively better position. Several studies confirm that solar panels add value to a home. The California solar panel mandate will have the effect of increasing the value of homes that have solar panels installed by the home builder. Some estimates show homes with solar panels usually sell for around $15,000 more than other homes.

There are a few other significant benefits for home owners who choose to install solar panel systems:

There may be tax and other incentives
Solar panel prices continue to decline in cost
Owners may recover the cost of the system upon sale of the home

Also, some home owners may be able to receive credits on their energy bill under net metering systems when they send excess energy back to the utility company.

What Does The California Solar Panel Mandate Mean?

Home buyers should be aware of the new California solar panel mandate. This and other initiatives will continue to impact the real estate market in many ways. Employers with new hires and transferees who are looking to purchase a home in California or other markets with similar requirements should work with a Relocation Management Company (RMC). RMCs that have knowledge and experience with relocations are ideal sources for information relating to local housing market requirements.

The GMS network of real estate agents consistently leads the industry in the way its top agents market homes. Each agent has access to the latest technology and best practices for marketing real estate, and will understand how to approach issues relating to solar panel systems and the California solar panel mandate.

Conclusion

GMS’ team of domestic relocation experts has helped thousands of our clients understand how to provide solutions for their new hires and transferees who are looking to buy or sell a home. Our network of top agents market homes following industry best practices. As a result, they will have knowledge that helps home buyers and sellers understand what the California solar panel mandate means for their home buying and selling.

Contact our experts online to learn more about the impact of the California solar panel mandate on home buyers and sellers, or give us a call at 800.617.1904 or 480.922.0700 today.

Buy a Home Home Purchase

How Top Agents Market Homes

Post author By Jules Matz | AHWD, ABR, CNE, CRP, GRI
Post date July 30, 2020

The GMS network of real estate agents consistently leads the industry in the way its top agents market homes. Each agent has access to the latest technology and best practices for marketing real estate. They must also meet Key Performance Indicators (KPIs) to ensure they meet GMS’ required level of performance in areas such as customer satisfaction.

The Top 25 Ways That Top Agents Market Homes

GMS spoke with Erik R. Brown of Compass, Realtor^®, TV host, speaker, and author of “One in a Million: Everything You Need to Know to Find the Best Realtor^®.” Erik agreed to share his industry knowledge and market expertise on all of the ways the GMS network of top agents market homes.

According to Erik, these are the Top 25 ways agents will market your home:

Pre-List/Coming Soon Marketing

This is marketing for a home that is not officially on the market yet. However, it should be on the market within the next few weeks. Agents, buyers, and others can preview the home, but information is limited.

Professional Copywriting

Personalized Tours

Top Agents Market Homes with Effective Signage

Yard Sign and Interior Signage

Keep in mind that certain locations may have restrictions on yard signs. For example, Homeowner Associations may require such signs to meet size limitations, or to be placed on the homeowner’s property, not association common areas.

Professional Photography

Interactive Video Showings

The National Association of Realtors^® (NAR) notes three key tips to help realtors pivot to a virtual experience with video showings:

Choose the appropriate app
Communicate the size of the home
Debrief your client after the showing

These tips help realtors to present effective video showings.

Top Agents Market Homes with Customized Virtual and Video Tours

Virtual Neighborhood Tours

Prospective buyers can visit neighborhoods from the comfort of their own home. Videos show various aspects of neighborhoods including parks, local stores, and amenities.

Virtual and Video Home Tours

What is a virtual home tour? This is an online video that lets customers view a home in great detail without ever stepping foot inside. Top agents market homes with virtual home tours to help identify highly interested prospective buyers. Prospective buyers use virtual home tours to determine the specific homes they may actually want to see in person. Those who actually then visit a home are more likely to be highly interested prospects.

Dynamic Physical and Digital Listing Brochures

Digital PDF flipbooks help bring homes to life and are easy to share and view electronically.

Market to Targeted Online Groups

Organic Social Media

Listening to customers is where organic social media really shines. Reviewing comments, shares, and other social interaction provides valuable information that can help refine messaging and bring key features to light.

Using the Multiple Listing Service

MLS (Multiple Listing Service) and Top Realty Websites

According to NAR, the MLS is a “private offer of cooperation and compensation by listing brokers to other real estate brokers.” MLS provides an online system that allows listing brokers to easily find other brokers who are working with buyers to help sell their clients’ homes.

Home Branded Website

Online Broker Reciprocity

Reciprocity is a system where brokers allow other brokers to share their real estate listings. This helps greatly expand the marketing reach of the home’s listing. It also places real estate professionals in control of listings on the internet.

Our Pre-Qualified Buyers

Events and Open House Help Top Agents Market Homes

Live or Virtual Open Houses

A virtual open house makes use of technology to host attendees who want to visit an open house through an electronic platform. Top agents market homes on various platforms for virtual open houses. These platforms may include Facebook Live, Zoom, GoToMeeting, WebEx, YouTube Live, and Skype, among many others.

Preferred Vendor Assistance

Homeowners may need help with projects around their home prior to selling. Preferred vendors with specific experience provide a ready and vetted source of expertise.

Marketing Launch Summary

Marketing plans should be well-defined and include a full summary that shows how and when each marketing aspect will launch.

Live Virtual Events

Live virtual events are designed to showcase a home’s key features. A virtual party might be held to show an outdoor space especially suited for gatherings. Alternatively, a cooking demonstration might be staged in a gourmet kitchen with upscale appliances.

Top Agents Market Homes using Technology

Enhanced Physical or 3D Staging

Enhanced 3D staging provides an upscale and sophisticated visual experience. The technology increases appeal with high-end design and state-of-the-art visual staging techniques.

Reverse Prospect Local Agents

Text Message Campaign

Social Media Targeted Ad Plan

Custom Email Marketing and Call Campaigns Help Top Agents Market Homes

E-Blast and Cross Marketing

What is an e-blast? For real estate marketing, this would be a targeted message sent to a specific list of real estate prospects. Top agents market homes to a segment of prospects who will receive a targeted message. For example, they may have an interest in purchasing a home in the particular area. Alternatively, they may have an interest in purchasing a home that meets specific criteria.

Call Campaign

A call campaign would center on a segment of prospects meet specific criteria depending on the location and home.

What Does This Mean?

Top agents market homes using the latest technologies and proven sales strategies. GMS’ network of real estate agents lead the industry in customer service and performance excellence. These services also enable real estate agents to provide clients with best-in-industry solutions, valuable information, and expert guidance.

Conclusion

GMS’ team of global relocation experts has helped thousands of our clients understand how to provide solutions for their new hires and transferees who are looking to buy or sell a home. Our network of top agents market homes following industry best practices while leveraging state-of-the-art technology to help sell clients’ homes with superior results.

GMS was the first relocation company to register as a .com. The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation^® technology platform.

Contact our experts online to learn how top agents market homes, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Tags Buy a Condominium, buyer value option, Buyer Value Option Program, BVO Program Benefits, Domestic Real Estate, Domestic Relocation, Domestic Relocation Trends, Home Purchase, Home Sales, New Real Estate Business Models, Real Estate, Realtor, Top Agents Market Homes

Domestic Relocation Domestic Relocation Challenges Domestic Relocation Tips Domestic Relocation Trends Home Purchase

Virtual Experience in Real Estate

Post author By Sam Hoey | CRP, GMS
Post date July 7, 2020

Couple using VR headset at home, having fun.

Many real estate activities can easily be done through a virtual experience. This allows home buyers and sellers a greater measure of flexibility to fit their needs. It also helps the real estate industry comply with guidelines set in place regarding the COVID-19 pandemic. By working with a Realtor^® who is adept at utilizing a virtual experience for real estate activities, home buyers and sellers can have peace of mind.

What is a Virtual Experience in Real Estate?

GMS spoke with Ann Anderson, Relocation Director at Leading Edge Real Estate. The company has been perennially noted as one of the Top Places to Work by The Boston Globe. Ann agreed to share her industry knowledge and market expertise on what a virtual experience is in real estate.

COVID-19 and Real Estate

Ann believes that our experience with COVID-19 will change the way we all live, work, and play. For Leading Edge, their number one priority is the safety of their clients. As such, the company has adapted their buying and selling processes with a focus on client safety. Ann notes that Leading Edge is able to provide an almost 100% virtual experience for their clients.

What is the Home Buyer Virtual Experience at Leading Edge?

According to Ann, for home buyers looking to purchase a home that is currently occupied, Leading Edge and other top-notch real estate companies GMS works with now offers the following process:

Consultation, Online Views

Virtual consultations using popular meeting platforms such as Zoom or Google Hangouts
Document signatures captured electronically using Dotloop real estate transaction management solution
Online searching for homes
Virtual experience tours of homes, either 3D virtual tour online, or a live virtual tour (open house or private showing)

Offer, Contract, Deposit

Electronic offer submittal (once seller receives an acceptable offer, that specific buyer can see the property in person within 24 hours; following the viewing, the seller will execute the offer)
Contract to purchase the home is executed electronically
DepositLink is used to electronically transfer the deposit

Inspections, Appraisal, Financing, Closing

Inspections are ordered and conducted (if not waived)
Appraisal is completed
Smoke and Carbon Monoxide (CO) detector inspection can be deferred for 90 days after restrictions are lifted (buyer responsibility)
Buyer obtains financing commitment if applicable
Title 5 Septic System Inspection if applicable
Final in-person walk-through (if not waived)
Closing

Ann states that Leading Edge has received many favorable comments from home buyers about the ease of use for these virtual services.

What is the Home Seller Virtual Experience at Leading Edge?

Similar to the experience for home buyers, Leading Edge now offers the following process for home sellers of occupied homes:

Consultation, Digital Marketing

Virtual consultations using popular meeting platforms such as Zoom or Google Hangouts
Document signatures captured electronically using Dotloop real estate transaction management solution
Virtual walk-through and preparation for the home: Leading Edge provide home sellers with guidance on staging and de-cluttering the home; each listing will have a seller’s description; sellers can take photos and Leading Edge will create a video tour of the home and a digital brochure.
Virtual experience “Open House” event with advertising and promotion; seller will conduct a live video tour during the Open House and Leading Edge agent will be online to answer questions
Virtual private showings that Leading Edge will schedule; seller will conduct a live video tour for the showing and Leading Edge agent will be online to answer questions

Offer, Contract, Deposit

Electronic offer submittal (once seller receives an acceptable offer, that specific buyer can see the property in person within 24 hours; following the viewing, the seller will execute the offer)
Contract to purchase the home is executed electronically
DepositLink is used to electronically transfer the deposit

Inspections, Appraisal, Financing, Closing

Inspections are ordered and conducted (if not waived)
Purchase and Sale agreement is executed
Appraisal is completed
Smoke and Carbon Monoxide (CO) detector inspection can be deferred for 90 days after restrictions are lifted (buyer responsibility)
Buyer obtains financing commitment if applicable
Title 5 Septic System Inspection if applicable
Final in-person walk-through (if not waived)
Closing

What Does This Mean?

The real estate industry has been at the forefront of adopting new technologies to assist clients. Ann notes that Leading Edge Real Estate is continually adapting their processes to focus on client safety. Additionally, the company and other top-notch real estate companies GMS works with features best-in-industry marketing practices. They also leverage the latest technologies to ensure the highest level of customer satisfaction for home buyers and sellers.

Conclusion

GMS’ team of corporate relocation experts has helped thousands of our clients understand how to provide solutions for their new hires and transferees who are looking to buy or sell a home. As a result, our team can help your company learn about the virtual experience in real estate transactions. This will help employees benefit from new technologies for successful home buying and selling. It will also help ensure their health and safety under the current COVID-19 pandemic guidelines.

Contact our experts online to learn more about the virtual experience in real estate, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Tags Buy a Home, Domestic Real Estate, Home Purchase, Home Relocation Appraisal, Home Sales, Home Sellers, home selling, Home Tax Deduction, Move During COVID, Move During COVID-19, New Real Estate Business Models, Real Estate, Realtor, Single Family Homes, United States Migration Patterns, US Economy, Virtual Experience

Buy a Home Domestic Relocation Domestic Relocation Challenges Domestic Relocation Tips Domestic Relocation Trends Home Purchase

Virtual Agent Services: Helping Home Buyers and Sellers During COVID-19

Post author By Jules Matz | AHWD, ABR, CNE, CRP, GRI
Post date May 26, 2020

Mature realtor holding open house" sign in front yard.

Home buyers and sellers can use a variety of virtual agent services during the current COVID-19 pandemic, if they find the right agent. A few select real estate agents offer a full suite of services to clients that are flexible and effective, meeting the demands of today’s real estate market. These virtual agent services are ideally suited to help ensure proper social distancing and other requirements necessary to protect buyers and sellers from exposure to COVID-19.

What are Virtual Agent Services?

Erik notes that buyers are still buying, and homes are still selling, even during COVID-19. Many clients who were in the process of buying and selling prior to the pandemic have turned to virtual agent services. Many of these services had been in place prior to the precautions, often as part of a broader suite of exclusive marketing services. Additionally, newer tools have been created that leverage proven technology already in use in the real estate industry.

Ensuring Health and Safety with Virtual Agent Services

The health and safety of clients and communities is always a priority for the real estate industry. Erik states that these virtual agent services allow him to continue to provide the best-in-industry service that his clients deserve. Most services can be provided through digital, mobile, and social media platforms, enhancing their reach and visibility.

Virtual Agent Services for Buyers

Virtual Neighborhood Walks let buyers explore new neighborhoods and communities, and help them see nearby local features such as parks, schools, and shopping centers

Interactive Video Showings where a real estate agent will take buyers on a virtual journey through a home, noting specific features to enhance desirability and highlight items of interest to buyers

Video Mail (V-mail) provides video directly to interested buyers so they have an immediate experience and memory of their first interaction with the home

Live Virtual Buyer Events helps buyers see homes as they are used for cooking demonstration, game nights, or social events that bring life to the home and highlight unique features

Virtual Agent Services for Sellers

Virtual Open Houses let sellers share their home with a targeted audience while showcasing key features to interested buyers across multiple platforms

Dynamic Digital Listing Brochures helps highlight the most desirable features of a home in an immersive experience to help buyers see virtually everything of interest

Digital Ads for Facebook & Instagram promote the home to a highly targeted audience with expertly designed ads optimized for the highest performance on the social media platform

Real-time Digital Ad Insights capture ad campaign results quickly and easily, and let real estate agents act swiftly to market and sell the home

Enhanced 3D Staging provides an upscale and sophisticated visual experience that increases appeal with high-end design and state-of-the-art visual staging technology

What Does This Mean?

As Erik notes, virtual agent services leverage proven technology to help home buyers and home sellers remain safe and protect their health during the current COVID-19 pandemic. These services also enable real estate agents to provide clients with best-in-industry solutions, valuable information, and superior results.

Conclusion

GMS’ team of global relocation experts has helped thousands of our clients understand how to provide solutions for their new hires and transferees who are looking to buy or sell a home. Our team can help your company understand how to leverage virtual agent services during the current COVID-19 pandemic. This will help employees to conduct successful real estate transactions while focusing on the health and safety of everyone.

Contact our experts online to learn more about virtual agent services, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Tags Buy a Condominium, Domestic Real Estate, Domestic Relocation, Domestic Relocation Trends, Home Purchase, Home Sales, Move During COVID, Move During COVID-19, New Real Estate Business Models, Real Estate, Realtor, Virtual Agent Services

Domestic Relocation Domestic Relocation Challenges Domestic Relocation Tips Domestic Relocation Trends Home Purchase Household Goods Relocation Best Practices Relocation Challenges Relocation Management Talent Mobility

Summer Move on Tap? Start Planning Now

Post author By Nancy Kritzer | CRP
Post date May 7, 2020

African descent family moving into a new home. Mother, father and daughter. Real estate sign. Home in background. Spring or summer season.

Many relocating employees choose a summer move over any other time of the year. However, several factors make this time of the year the busiest for relocation. As a result, the household goods (HHG) moving industry is often running at nearly full capacity to meet demanding schedules.

The current COVID-19 pandemic presents a significant number of additional considerations. However, transferees who plan ahead and learn basic guidelines for safe HHG moves can expect a smooth summer move.

Factors That Result in Preferences for a Summer Move

1. School Breaks

Families with children prefer to stay in place during the school year. The vast majority of school years follow certain patterns, with holiday or seasonal breaks. The months of June, July, and August are traditionally times when schools are not in session. This includes colleges as well, where students are often on the move back home once they have taken their last final exam. By planning a summer move, schoolwork is less likely to face any disruptions.

2. Weather Patterns

In much of the United States, the months of May through September offer warm temperatures, grounds covered with grass, and a number of bright sunny days. In comparison, other months offer less than ideal weather conditions. Snow and ice make travel difficult, streets and sidewalks may be muddy, and days may be gray with sleet and snow showers.

3. Common Beliefs and Practices

Many home buyers and sellers believe the best seasons for real estate transactions are spring and summer. Although other seasons offer a number of benefits, a summer move is often the result of a busy spring and summer home buying and selling season.

How to Plan Ahead for Your Summer Move

Companies that are planning to relocate employees should be aware of several important points that can make for a smooth and easy summer move. Communication is important to ensure that every relocating employee has a good experience. Employees who have a good experience in their relocation process will arrive at the destination ready to start their new job.

Top 4 Points to Ensure a Smooth Summer Move

1. Engage your Relocation Management Company (RMC) as Early as Possible

Employers looking to arrange an employee transfer or a new hire that will be relocating, early notification to the RMC is best. A best practice is to integrate all of the company’s pre-decision services directly with the RMC. This will help ensure the RMC has visibility for any upcoming summer move, and initial planning can quickly proceed.

2. Leverage Multiple Bids to Obtain the Lowest Costs

With HHG moving demand at its peak, RMCs should provide multiple bids for a summer move. However, this requires companies to provide enough time for the RMC to obtain these bids. The last week of June is the busiest week for moves. Companies that do not provide enough time for the RMC to obtain competitive bids may miss out on substantially lower costs for the summer move. In general, RMCs who obtain multiple bids for a summer move can save companies over $1,500 per move.

3. Providing a Range of Dates is Better Than a Specific Date

As with many things in life, the ability to be flexible works well for planning a summer move. HHG moving companies appreciate flexibility for their scheduling needs. Transferees also have many other things to take care of related to their relocation. Relocating employees who can provide a range of dates for pickup and delivery are often likely to have their household goods picked up and delivered on their preferred date or the nearest alternative date.

4. When Time is of the Essence, Services Can be Provided at Additional Cost

Some situations require an employee to be on site in a new location by a specific date. Critical delivery dates may arise due to home sale closings, expiring leases, and company requirements. These situations may require services that cost extra, above and beyond the traditional summer move cost. Companies that need a transferee to be on site in a new location by a certain date should provide enough time for the employee to make the move.

NOTE: Transferees that are given very short notice for a summer move often face significant issues in terms of cost to move and space for their household goods on moving company vans and trucks. Late requests for space may result in a moving company providing space but only for a specific size such as 10,000 pounds of goods. As a result, transferees with 2,500 pounds of household goods may have no other option but to pay for the extra unused space in order to meet the deadline set by their company. Best practice is to provide a quote that covers only the space needed for the transferee’s household goods. This way, they transferee is not paying extra for space they cannot use.

What Should Employers do About a Summer Move?

Employers should contact their RMC as early in the relocation process as possible. Best practice is to work with the RMC for pre-decision services. To ensure this engagement starts as early as possible, employers should create an Application Programming Interface, or relocation API.

An API provides a framework for different computer systems to communicate and share information. Employers with a relocation API will have their internal Human Resource Information System (HRIS) integrated with their RMC’s relocation technology. RMCs with industry-leading relocation technology solutions have designed their platforms to quickly and easily integrate with each client’s HRIS.

Employers should work with a qualified and experienced Relocation Management Company (RMC) that can provide guidance and insight as to best practices for obtaining multiple bids and arranging for a summer move. RMCs can help clients and transferees understand how to communicate important dates and other information relating to their summer move with HHG moving companies.

Conclusion

Global Mobility Solutions’ team of corporate relocation experts has helped thousands of our clients understand how to leverage the multiple bid process to save on a summer move. Our team can help your company follow industry best practices to communicate early, incorporate flexibility, and understand all of the various options that are available for relocating employees facing a summer move.

Learn best practices from Global Mobility Solutions, the relocation industry and technology experts who are dedicated to keeping you informed and connected. Contact our experts online to discuss your company’s interest in learning best practices relating to arranging a summer move for your relocating employees, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Buy a Home Domestic Relocation Domestic Relocation Tips Home Purchase Relocation Management

What is a Home Relocation Appraisal?

Post author By Sam Hoey | CRP, GMS
Post date March 19, 2020

Medium shot of a real estate agent showing and explaining property to a couple

Transferees participating in a home sale as part of their relocation package often submit to a Home Relocation Appraisal process. Since “Appraisal” is part of this term, transferees may think this will be an indicator of their home’s market value. However, this is not the case. A Relocation Appraisal is completely separate from a Home Mortgage Appraisal. From the purpose to the format, the differences are dramatic.

A review of the specific points of this report will clarify its purpose, intent, and use within a transferee’s moving process.

8 Specific Points of a Home Relocation Appraisal

1. What is the Intended Use?

The use of this report is to help facilitate the transferee’s move to another location. The results go to the client, not the transferee. Clients may review the information to help understand how long the home may be on the market before selling.

2. Who Conducts the Home Relocation Appraisal?

Trained and licensed real estate appraisal professionals who follow the ERC’s specific set of definitions and guidelines complete the Appraisal. The professional works for the client, and will use the Worldwide ERC^® Summary Appraisal Form (updated 2010) to complete the Appraisal.

3. What are Critical Considerations?

In this report, design and appeal of the house are critical considerations. Since the Appraisal has a short time frame that relates specifically to the transferee’s relocation, these two factors will have a major impact on the relocation process.

4. What will the Report Provide?

This type of Appraisal provides an estimate of the home’s anticipated sales price. There is no correlation to any other figure or value; the Appraisal looks solely at the anticipated sales price.

5. What is the Timeframe?

Home Relocation Appraisals have a short-term focus. The decision making timeframe only covers up to 120 days. This accounts for the planning, review, and implementation of the transferee’s relocation process.

6. When Should Marketing for the Home Begin?

Marketing for the house occurs after the date of this report. As a result, the marketing plan for the home has no bearing on this Appraisal.

7. How does Marketing the House Relate to a Home Relocation Appraisal?

The marketing time for this report is not to exceed 120 days. This timeframe only reflects the period covering the transferee’s relocation process.

8. How Does a Retrospective Analysis Relate to a Home Relocation Appraisal?

A retrospective analysis for a Home Relocation Appraisal is an overall review of factors that could impact the Appraisal’s results, such as any risks that could affect the sale price of the home. This information is used for forecasting purposes. This is important for clients so they can understand aspects of the report that may have future budgetary impacts.

What Should Employers Expect?

Employers should expect that transferees who participate in a this type of sale program for their house may not understand the purpose of this Appraisal. Employers should understand that they are the client for this report. As such, they will receive the Appraisal from the professional. Employers should understand and communicate with the transferee that this report is not a Home Mortgage Appraisal.

What Should Employers do?

Employers should communicate guidance for their transferees who may have questions regarding their Home Relocation Appraisal. Employers should work with their Relocation Management Company to understand the Home Relocation Appraisal and how it relates to their company’s relocation and home sale program.

Conclusion

Global Mobility Solutions’ team of global relocation experts has helped thousands of our clients with their Home Relocation Appraisals. We can help your company understand how a Home Relocation Appraisal relates to your company’s home sale program.

GMS was the first relocation company to register as a .com, created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation^® technology platform.

Global Mobility Solutions is proud to be named and ranked #1 Overall, and #1 in Quality of Service by HRO Today’s 2019 Baker’s Dozen Customer Satisfaction Survey.

Learn more about Home Relocation Appraisals from Global Mobility Solutions, the relocation industry and technology experts who are dedicated to keeping you informed and connected. Contact our experts online or give us a call at 800.617.1904 or 480.922.0700 today.

Tags Buy a Condominium, Domestic Relocation, Home Relocation Appraisal, Home Sales, relocation management, relocation programs, Winter Home Sales, Winter Home Sellers

Buy a Home Home Purchase

What are the BVO Program Benefits?

Post author By Jules Matz | AHWD, ABR, CNE, CRP, GRI
Post date March 17, 2020

Happy African American family with two young children (4-5 years) waving in front of house with 'Sold' sign.

Many companies understand they can save money with the GMS Buyer Value Option (BVO) program. However, they are not sure of the other BVO program benefits. There are several benefits for clients beyond saving money. Reviewing the process will highlight several BVO program benefits for clients.

BVO Program Benefits #1: Cost Savings to the Client

A form of tax assistance known as tax gross-up helps offset the tax impact felt by transferees who receive reimbursements. This gross-up expense can add substantial costs, especially if a home sale generates reimbursement requests.

The GMS Buyer Value Option program avoids the costly process of “grossing up” dollars used to pay for the commissions and closing costs on the sale of a transferee’s home.

BVO Program Benefits #2: Risk Reductions for the Client

The home sale process carries some inherent risks. Importantly, the Internal Revenue Service requires putting the client at risk of owning the home in order to receive the tax benefit. If the home buyer does not proceed through to the closing and purchase the home, the client will be financially responsible until a new buyer is found.

Generally, the industry average of properties falling through during the sale process is up to 1.5%. However, GMS’ average over the past three years is less than 0.5%. As a result, clients that utilize the GMS Buyer Value Option program avoid risks of properties falling through prior to closing.

BVO Program Benefits #3: Time Savings for the Transferee

Transferees who participate in the GMS Buyer Value Option program are freed from the responsibility to attend the closing for their home sale. Transferees gain the freedom to focus on their new location and job responsibilities from the moment they leave their home.

Acclimating to a new location can take as long as three months to one year. Not having to arrange a home sale or return for a closing lets transferees and their families settle in to life at their new location and gives them peace of mind. Time savings are valuable BVO program benefits that help the transferee and their family members. Clients also benefit, as the transferee can give full attention to their new position.

What Should Companies With a Home Sale Program Do?

Companies that currently reimburse employees for the commission and closing costs on their home sale should look into the GMS Buyer Value Option program. Home sale expenses are the only remaining tax-protected relocation benefit when a company utilizes the GMS Buyer Value Option program. Companies can save the tax gross up on the reimbursement, and gain additional BVO program benefits including:

No need for the employee to be at the closing of their home sale
No return trips necessary to attend the closing if your employee is already at the new destination
The employee can more quickly adapt to their new role and become an effective member of the team

Conclusion

GMS’ team of corporate relocation experts has helped thousands of our clients develop their home sale and Buyer Value Option program. Our team can help your company understand how to gain access to all of the BVO program benefits.

Global Mobility Solutions is proud to be named and ranked #1 Overall, and #1 in Quality of Service by HRO Today’s 2019 Baker’s Dozen Customer Satisfaction Survey.

Contact our experts online to learn more about the BVO program benefits, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Tags Buy a Condominium, buyer value option, Buyer Value Option Program, bvo, BVO Program Benefits, Home Purchase, Home Sales, Real Estate, relocation best practices