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Buy a Home Home Purchase

2020 New Home Sales Rising Faster Than Supply

2020 new home sales are rising faster than home builders can replenish their supply. Sales of new homes rose to its highest level in over 14 years during the month of August. As a result, there is a very low 3.3 months’ worth of inventory. Generally, the new home sales market is considered “balanced” when there is a six month supply of new homes for sale.

Home buyers can expect to see rising home prices. However, the greatest demand is at price points below $300,000 for first-time home buyers. In hot markets such as Orlando, Florida, new residential construction rose by 22% from August 2019 to August 2020. Across the United States, much of the rising cost is attributable to a severe housing shortage. Builders have not kept pace with demand for several reasons. Many still have fears ever since the 2008 market crash. Also, they may have difficulty in building due to zoning issues or neighbor concerns about parking and density.

Home Builders Facing High Lumber Prices, Other Constraints

  1. Lumber futures reached a record high of $1,000 per 1,000 board feet in September. The commodity has been the top-performing major raw material during 2020, due to high demand from home builders and home owners undertaking do-it-yourself (DIY) home remodeling projects.
  2. Buildable lots have been in low supply, hampering 2020 new home sales. As early as January, 40% of single-family builders reported the supply of lots was low, and 18% reported the supply as very low. Because of the low supply, lot prices have been increasing, and lot sizes have been decreasing.
  3. Construction workers continue to be in short supply. The Home Builders Institute recognizes a shortage of workers. This shortage is due to increasing demand for housing and a low supply of existing homes for sale. Skilled workers are retiring from the home building industry. However, not enough new workers coming into the field to replace those who are retiring.

New Construction Loans for 2020 New Home Sales

Transferees looking for a new construction loan should be aware of how it differs from a traditional mortgage loan. Tim Hofmann, Vice President, Construction Lending Administration Manager at TIAA Bank previously shared that a new construction loan has the following features:

  1. Can be thought of as a specific dollar amount “line of credit
  2. The length of a new construction loan coincides with the time to build the home, usually around 12 months.
  3. Home builders/borrowers obtain funds by submitting requests for draws to the lender.
  4. New construction loans are not sold off to investors; they remain within the lender’s portfolio.
  5. Each draw request is accompanied by an interest payment at that specific time on what is drawn.
  6. Following completion of the home build, the lender grants a mortgage for the new home.
  7. The new mortgage issued by the lender results in paying off the construction loan balance.

What Does This Mean for 2020 New Home Sales?

Transferees seeking a new construction loan to build a home should first review their current financial arrangements with a qualified lender. Depending on their financial circumstances, transferees with mortgages on their current home may still be able to qualify for a new construction loan. Lending requirements will determine if they can qualify for a new construction loan while still holding their current mortgage debt.

What Should Employers do?

Employers that have transferees who are seeking a new construction loan for their relocation should direct them to speak with qualified lenders and financial advisors for guidance on 2020 new home sales. They should also direct them to speak with an experienced and qualified Realtor® who can assist them in determining where they want to live in the new location.

Employers should also review and benchmark their relocation policy with a Relocation Management Company (RMC). RMCs that have knowledge and experience with relocations involving new home sales are ideal sources for policy updates and best practice information. They will also understand the reasons why employers should always encourage transferees to buy instead of rent.

There may be some necessary relocation policy enhancements to allow for exceptions that arise from transferees who want to obtain a new construction loan. The 2020 real estate market balance between supply and demand is not equal. As a result, pricing, availability, and speed of real estate transactions may impact the ability of transferees to obtain financing. These same issues may also hinder transferees’ ability to arrange new home sales in their most preferred locations.

Conclusion

GMS’ team of domestic relocation experts has helped thousands of our clients understand how to provide solutions for transferees looking to purchase a new home. During the challenging 2020 new home sales market, it is important for employers to provide new hires and transferees with guidance and resources. This will help employers ensure a smooth and successful relocation process.

GMS was the first relocation company to register as a “.com.” The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

New SafeRelo™ COVID-19 Knowledge Portal

GMS recently launched its new SafeRelo™ COVID-19 Knowledge Portal featuring a number of helpful resources including:

  • Curated selection of news and articles specific to managing relocation programs and issues relating to COVID-19
  • Comprehensive guide to national, international, and local online sources for current data
  • Program/Policy Evaluation (PPE) Tool for instant relocation policy reviews

Contact our experts online to learn how to help transferees maneuver through the 2020 new home sales market, or give us a call at 800.617.1904 or 480.922.0700 today.

GMS is sharing public knowledge and can help companies more clearly understand new construction loans for relocations. However, GMS is not a CPA firm or a lender, and is not giving financial advice. Everyone’s financial situation is different; individuals and employers should consult their lenders and financial advisors prior to making any decisions.

We're Here to Help! Request a Courtesy Consultation

Are you ready to talk to a Mobility Pro? Learn how GMS can optimize your mobility program, enhance your policies to meet today’s unique challenges, receive an in-depth industry benchmark, or simply ask us a question. Your Mobility Pro will be in touch within 1 business day for a no-pressure, courtesy consultation.

Categories
Buy a Home Domestic Relocation Domestic Relocation Tips Home Purchase

Relocation Mortgage Application: Top 5 Questions for Transferees

Many transferees seek to buy a home in their new location, and will need to submit a relocation mortgage application. GMS recommends that companies should encourage transferees to buy a home instead of renting. Transferees who buy a home establish roots in their new community and can settle in more comfortably. Also, if a company offers home purchase benefits, this sends a strong signal of commitment on their part to the transferee.

What is a Relocation Mortgage?

A relocation mortgage is an alternative mortgage product. Transferees may be eligible for benefits that will help them move and purchase a home. In some cases, employers may contribute subsidies to help cover the costs of closing. They may help transferees obtain a lower interest rate on the mortgage by paying an upfront fee, also known as paying for points.

GMS spoke with Anthony Hughes, Relocation Account Manager at Quicken Loans. Anthony agreed to share his advice and guidance for transferees who need to submit a relocation mortgage application.

Top 5 Questions for Transferees Who Plan to Submit a Relocation Mortgage Application

Anthony highlights 5 major questions that transferees must address when they are working with the dedicated team of VIP relocation mortgage bankers at Quicken Loans. Answers to these questions will provide information that is helpful for the mortgage process.

By knowing the transferee’s answers to these questions, it will help ensure the team at Quicken Loans is setting proper expectations for them from the first call through closing. Anthony states that Quicken Loans’ goal is for each transferee’s mortgage experience to be as seamless and stress free as possible during their relocation.

Relocation Mortgage Application Top 5 Questions

Question #1: Employment

  • Are you a new hire? Transferring internally?  Did you get a promotion?
  • What is your start date for your new role, what is your new role, and how much will your new income be?
  • Do you have an offer letter available to provide us?

Question #2: Timeline/Goals/Awareness

  • Have you relocated before?
  • When are you looking to have everything finalized?
  • Do you have a timeline in place?

Question #3: Departure Home versus Destination Home

  • What are your plans with your current home?
  • Do you need to sell your current home to have the funds to qualify for your new mortgage?
  • Do your benefits include a Guaranteed Buyout Option (GBO) or Buyer Value Option (BVO) that will impact your relocation mortgage application?
  • How much are you looking to spend on your new home?
  • Are you familiar with the real estate market in the new area?

Question #4: Assets

  • What assets do you have on hand?
  • What are your account balances?
  • Where are the funds coming from for your new home purchase? Proceeds? Equity advance? Cash on hand? Gift?

Question #5: Credit Report

  • What is included in the credit report?
  • What is your score?
  • Could we utilize dedicated down payment funds in a better way?

Reviewing the Answers on the Relocation Mortgage Application

Anthony shares that once Quicken Loans has reviewed these top 5 questions with a transferee, the team will provide them with details around the Quicken Loans Mortgage First program. This program enables Quicken Loans to fully underwrite the transferee’s loan prior to their first house hunting trip. Quicken Loans’ Mortgage First approval is stronger than just a traditional pre-qualification. As a result, this approval can give transferees the upper hand when making an offer on a new home.

What Does This Mean?

Transferees who want to submit a relocation mortgage application to buy a new home should review their current financial arrangements with a qualified lender. Anthony states that Quicken Loans has several informative guides to help transferees understand the relocation mortgage application process, including a “Do’s and Don’ts of Relocating to a New Home” flyer. Transferees who have a mortgage on their current home may be able to obtain another mortgage for a new home. However, this depends on their specific financial circumstances. Transferees should understand that they must be approved for the total amount of current mortgage debt and their new mortgage loan.

What Should Employers do for Transferees Who Want to Submit a Relocation Mortgage Application?

Employers with transferees looking to buy a new home should direct them to speak with qualified lenders and financial advisors for guidance. They should review their relocation policy to ensure their policy represents industry best practices and provides strong support for their talent acquisition program.

Employers should also work with an experienced and knowledgeable Relocation Management Company (RMC). By engaging the RMC early in the process, employers will be assured of all the important points that relate to the transferee’s ability to buy a new home and arrive to their new location on schedule.

Conclusion

Global Mobility Solutions’ team of domestic relocation experts has helped thousands of our clients understand how to communicate important points relating to how transferees should submit their relocation mortgage application. Our team can help your company understand how to proceed by providing guidance to transferees on obtaining important and timely information from qualified lenders and financial advisors.

GMS was the first relocation company to register as a “.com.” The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

New SafeRelo™ COVID-19 Knowledge Portal

GMS recently launched its new SafeRelo™ COVID-19 Knowledge Portal featuring a number of helpful resources including:

  • Curated selection of news and articles specific to managing relocation programs and issues relating to COVID-19
  • Comprehensive guide to national, international, and local online sources for current data
  • Program/Policy Evaluation (PPE) Tool for instant relocation policy reviews

Contact our experts online to discuss how to provide guidance for a transferee in submitting their relocation mortgage application, or give us a call at 800.617.1904 or 480.922.0700 today.

GMS is sharing public knowledge and can help companies more clearly understand mortgage loans for transferees. However, GMS is not a CPA firm or a lender, and is not giving financial advice. Everyone’s financial situation is different; individuals and employers should consult their lenders and financial advisors prior to making any decisions.

We're Here to Help! Request a Courtesy Consultation

Are you ready to talk to a Mobility Pro? Learn how GMS can optimize your mobility program, enhance your policies to meet today’s unique challenges, receive an in-depth industry benchmark, or simply ask us a question. Your Mobility Pro will be in touch within 1 business day for a no-pressure, courtesy consultation.

Categories
Buy a Home Home Purchase

2020 Fastest Selling Housing Markets: What Do They Have in Common?

As with all things for this year of the COVID-19 pandemic, the 2020 fastest selling housing markets are somewhat surprising. According to a report published at Realtor.com®, many of these markets are not the kind that usually top these lists. Using a data-driven approach, their economics team found ten zip codes in cities and towns throughout the nation that are experiencing extremely high demand and very fast home sales. While demand for more space may be part of the driving force, record low interest rates also help make the case for buying.

What are the 2020 Fastest Selling Housing Markets?

Realtor.com notes the following cities and towns experiencing excessive demand for housing:

  1. Colorado Springs, Colorado
  2. Reynoldsburg, Ohio
  3. Rochester, New York
  4. Melrose, Massachusetts
  5. South Portland, Maine
  6. Topeka, Kansas
  7. Hudson, New Hampshire
  8. Worcester, Massachusetts
  9. Springfield, Virginia
  10. Raleigh, North Carolina

8 of these markets are on the east coast of the US. Some of these markets are near larger cities. Many share some commonalities.

2020 Fastest Selling Housing Markets with Moving Incentives

At least two of the markets with high demand also feature moving incentives. Some of the moving incentives are located at the state level, while others such as Topeka’s “Choose Topeka” incentives are located within the specific market.

Maine

South Portland, Maine, may be benefiting from Maine’s Opportunity Maine Tax Credit. This incentive focuses on drawing younger residents to the state to offset its rapidly aging overall population. The state has noted that by 2026, up to a quarter of its resident will be 65 years of age or older. Thus the need for the incentive that offers recent college graduates working in the state a direct credit of their student loan payments against any state income tax.

Kansas

Topeka, Kansas, may be benefiting from its “Choose Topeka” moving incentive. Developed by a partnership between GO Topeka and local Topeka businesses, the program offers eligible participants and their employers a variety of incentives to move to Topeka:

Participant Benefits

Up to $15,000 in funds in Year 1

  • Renting: $10,000
  • Home Purchase: $15,000

Source of funds for the incentives: GO Topeka/Joint Economic Development Organization (JEDO) and Employer, match at 50%

Employer Benefits

Providing that the employer fully funds $10,000 up to $15,000 with an employee transfer to Topeka:

  • After Year 1, GO Topeka/JEDO reimburse up to $5,000 ($10K) or $7,500 ($15K) to employer for employee retention

2020 Fastest Selling Housing Markets with Proximity to Larger Cities

Seven of the markets with high demand are located very near much larger cities that have a wide range of amenities. Demand may be increasing due to a variety of factors, such as greater affordability compared to the larger city, or demand for more space as a result of the pandemic encouraging social distancing.

Boston

The markets of Worcester, Massachusetts; Melrose, Massachusetts; and Hudson, New Hampshire offer proximity to Boston, one of the most desirable cities on the East Coast noted for history, education, and technology. While Worcester and Hudson are nearly an hour or more drive from Boston, Melrose is just about 20 minutes from downtown.

Columbus

The market of Reynoldsburg, Ohio, offers close proximity to the state’s capital city of Columbus. Home of Ohio State University, Columbus is filled with cultural attractions, theaters, a bustling nightlife, and beautiful historic sections such as German Village.

Denver

The market of Colorado Springs, Colorado is located nearly 80 miles south of downtown Denver. The city is a growing tech hub, with many businesses relocating to or expanding in Denver to gain access to its amenities, surrounding mountains with abundant natural beauty, and highly educated workforce. Growth in Denver and surrounding cities is pushing Colorado Springs to become one of the 2020 fastest selling housing markets.

Portland

The market of South Portland, Maine, shares part of a border with Portland, and is located directly south of the larger city. Portland is the state’s largest metropolitan area and serves as the economic hub of Maine. Offering a beautiful setting along Casco Bay, U.S. News and World Report ranks Portland at #23 in Best Places to Live, and #7 in the Best Places to Live for Quality of Life out of 125 US metropolitan areas.

Washington, DC

The market of Springfield, Virginia offers close proximity to the nation’s capital. Washington is one of the most visited cities in the US, offering an abundance of iconic sights, national history, and cultural attractions. Technically not a city or a town, Springfield is a “census-designated place” in Fairfax County. The place is just about 30 minutes from downtown.

2020 Fastest Selling Housing Markets in Their Own Right

Both Rochester, New York, and Raleigh, North Carolina qualify as a fastest selling market in their own right. Both of these cities may be benefiting from several unique factors such as the “Work from Anywhere” trend, economic growth initiatives, and local housing affordability.

Rochester

Rochester is the third largest metropolitan region in New York. Offering comparatively affordable housing options, with a cost of living index of 78.4, much lower than average. The median home price in Rochester is about $75,000. By comparison, the cost of living index in Manhattan is 258.3, with a median home price of $1,202,300.

Raleigh

Raleigh and its surrounding metropolitan area is a growing tech hub within the Research Triangle Region. The city is also home to SAS, the world’s largest private software company. Raleigh has been noted as one of the Top 10 fastest growing cities in the nation.

What Does This Mean for the 2020 Fastest Selling Housing Markets?

Home buyers with the flexibility to locate in other markets should be aware of the 2020 fastest selling housing markets. With demand increasing and days on market declining, interested buyers should work with knowledgeable and experienced real estate agents. Employers with new hires and transferees who are looking to purchase a home one of the 2020 fastest selling housing markets should work with a Relocation Management Company (RMC). RMCs that have knowledge and experience with relocations are ideal sources for information relating to local housing market requirements.

The GMS network of real estate agents consistently leads the industry in the way its top agents market homes. Each agent has access to the latest technology and best practices for marketing real estate. They will understand how to approach the dynamics of housing markets undergoing extremely high demand.

Conclusion

GMS’ team of domestic relocation experts has helped thousands of our clients understand how to provide solutions for their new hires and transferees who are looking to buy or sell a home. Our network of top agents market homes following industry best practices. They will help home buyers and sellers understand how to be successful in the 2020 fastest selling housing markets.

GMS was the first relocation company to register as a “.com.” The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

New SafeRelo™ COVID-19 Knowledge Portal

GMS recently launched its new SafeRelo™ COVID-19 Knowledge Portal featuring a number of helpful resources including:

  • Curated selection of news and articles specific to managing relocation programs and issues relating to COVID-19
  • Comprehensive guide to national, international, and local online sources for current data
  • Program/Policy Evaluation (PPE) Tool for instant relocation policy reviews

Contact our experts online to learn more about the 2020 fastest selling housing markets, or give us a call at 800.617.1904 or 480.922.0700 today.

Request your complimentary relocation policy review

Categories
Buy a Home Home Purchase

Mortgage Appraisal Versus Relocation Appraisal: What are the Differences?

How does a Mortgage Appraisal compare to a Relocation Appraisal? Many Global Mobility Solutions clients offer home sale programs as part of a transferee’s relocation package. To facilitate the home sale, two appraisals are required. However, these two appraisals have very different purposes. Understanding these differences is important for clients as they work with their Relocation Management Company. Knowing the differences will help clients manage a successful relocation.

GMS spoke with Joe Gurth, Vice President at Fidelity Residential Solutions who agreed to share his advice and guidance on the differences between a Mortgage Appraisal and a Relocation Appraisal.

What are the Differences Between a Mortgage Appraisal Versus a Relocation Appraisal?

According to Joe Gurth, Fidelity Residential Solutions identifies 8 clear differences between a Mortgage Appraisal and a Relocation Appraisal. GMS clients should learn about these differences. They should also understand how the differences relate to their company’s relocation program.

In looking at these two types of appraisals, it is evident there are significantly vast differences in four distinct areas:

  1. Purpose
  2. Use
  3. Marketing
  4. Analysis

Reviewing these four areas with a goal of identifying the 8 clear differences between a Mortgage Appraisal and a Relocation Appraisal will provide important insight and clarity.

Area #1: Purpose of a Mortgage Appraisal versus a Relocation Appraisal

  1. A Mortgage Appraisal has a singular purpose: to provide an estimate of the home’s market value. This value may not correspond with the sales price on the purchase contract. In fact, some homes may appraise for more than the contract sales price. Alternatively, some homes may appraise for less than the contract sales price. By comparison, a Relocation Appraisal is meant to provide an estimate of the anticipated sales price. The value of the home is not a factor in a Relocation Appraisal; the only factor is the sales price.
  1. When a Mortgage Appraisal is created, the decision making timeframe is long term. Some mortgages may have a life of 30 years. As a result, mortgage lenders peer into the distant future to help ensure the home’s value will remain intact over the mortgage’s life term. By comparison, a Relocation Appraisal has a short term timeframe for decision making. This short timeframe may cover only up to 120 days. During these 120 days, the transferee’s relocation process will undergo planning, review, and implementation.

Area #2: Use of a Mortgage Appraisal versus a Relocation Appraisal

  1. A Mortgage Appraisal is meant to help facilitate the mortgage lending process. It is the mortgage lender who receives the Mortgage Appraisal. The lender may examine various indicators that reflect the home’s value, its condition, and other factors as they consider their lending decisions. By comparison, a Relocation Appraisal is only intended to help facilitate a corporate relocation. It is the client who receives the Relocation Appraisal. The client may be looking at indicators that relate to how long the home may stay on the market before it is sold. Most Client Relocation policies require two Relocation Appraisals be completed, then typically average those results to create the Corporate Buyout Price.

Special Appraisal Forms

  1. A Mortgage Appraisal is prepared using the Uniform Residential Appraisal Form (1004). This is conducted by a trained and licensed Mortgage Appraisal professional. These professionals usually work for a licensed Appraisal Management Company. This appraisal professional is working for the mortgage lender. By comparison, a Relocation Appraisal is prepared using the Worldwide ERC® Summary Appraisal Form (updated 2010). This is conducted by a trained and licensed real estate appraisal professional following Worldwide ERC®’s specific set of definitions and guidelines. This appraisal professional is working for the client.
  1. Included in a Mortgage Appraisal are points covering the design and appeal of a home, however these are not necessarily the major points for a lender’s consideration. By comparison, for a Relocation Appraisal the design and appeal of a home are of critical consideration. The short timeframe of a Relocation Appraisal (up to 120 days or 4 months) means design and appeal may have a significant impact on the corporate relocation process.

Area #3: Marketing Time and Market Value of a Mortgage Appraisal versus a Relocation Appraisal

  1. A Mortgage Appraisal’s marketing time may be thought of as comparatively unlimited. It is not tied to a specific, time-defined process. Mortgage terms have note specific dates, but dates may be able to change if the lender agrees. Terms such as the interest rate or points might also affect the timing. By comparison, a Relocation Appraisal is most certainly tied to a specific time-defined process. Marketing time is not to exceed the 120 days/4 month timeframe that covers the transferee’s relocation process.
  1. A Mortgage Appraisal is conducted only after a home has already been on the market. As a result, changes may have been instituted for the home’s marketing program prior to the appraisal. Any number of other factors may also have changed, perhaps in response to marketing feedback or issues homeowners have taken care of. All of this information may impact the market value of the home, and as a result may impact the Mortgage Appraisal. By comparison, marketing a home occurs after the date of a Relocation Appraisal. Also, each Appraiser must make an opinion about the time the home will be on the market.

Area #4: Retrospective Analysis with a Mortgage Appraisal versus a Relocation Appraisal

  1. What is a retrospective analysis for an appraisal? Such an analysis is an overall review of factors that could impact the appraisal’s results. These factors may include risks that could affect the sale price of the home. This information is specifically used for forecasting purposes. A Mortgage Appraisal does not provide for any forecasting in a retrospective analysis. By comparison, a Relocation Appraisal does include an element of forecasting. This is important for clients and their budgeting processes. With a forecast, clients can further understand aspects of the Relocation Appraisal that may impact budgets in the future.

What Should Employers Expect?

It is important for employers to expect that transferees who may be part of a home sale program during a relocation may not clearly understand the differences between a Mortgage Appraisal and a Relocation Appraisal. Employers should also expect that they are the client for the Relocation Appraisal. As a result, it is the employer who will receive the Appraisal from the professional.

What Should Employers do?

Employers should understand the difference between a Mortgage Appraisal and a Relocation Appraisal. Employers should determine how best to communicate guidance for their transferees. They may have a number of questions regarding their home’s Mortgage Appraisal versus the Relocation Appraisal. It is important for employers to work with their Relocation Management Company to understand the purpose and use of a Relocation Appraisal and how it relates to their company’s relocation and home sale program.

Conclusion

Global Mobility Solutions’ team of global relocation experts has helped thousands of our clients with their corporate relocation programs. We can help your company understand the differences between a Mortgage Appraisal versus a Relocation Appraisal. We can also help your company understand how these appraisals relate to your company’s home sale program with the expert assistance of Joe Gurth and the team at Fidelity Residential Solutions.

GMS was the first relocation company to register as a “.com.” The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Learn best practices from Global Mobility Solutions, the relocation industry and technology experts who are dedicated to keeping you informed and connected. Contact our experts online to learn more about the differences between a Mortgage Appraisal versus a Relocation Appraisal, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Are you ready to talk to a Mobility Pro? Learn how GMS can optimize your mobility program, enhance your policies to meet today’s unique challenges, receive an in-depth industry benchmark, or simply ask us a question. Your Mobility Pro will be in touch within 1 business day for a no-pressure, courtesy consultation.

Categories
Buy a Home Home Purchase

Renting Versus Buying: 2020’s Record Low Interest Rates Help Make the Case

Many of Global Mobility Solutions’ clients have transferees relocating to a new destination who must decide on renting versus buying. There may be several reasons why a transferee would choose one option over the other. GMS recommends companies encourage transferees to buy instead of renting. When transferees choose to buy, there are several benefits for both the client and the transferee.

GMS spoke with Anthony Hughes, Relocation Account Manager at Quicken Loans. Anthony agreed to share his advice and guidance on this topic, along with some examples.

What is New in the Renting Versus Buying Concept for 2020?

According to Anthony, this concept has been a hot topic for the past few years. However, it is even hotter in 2020 with interest rate averages being in the upper-2’s to low-3’s depending on the client profile. With both options, the choice depends on what the client is most comfortable doing.

However, in several markets across the country, clients who buy are able to save money and “invest in themselves” for less than they are paying in rent. As Anthony states, “Wouldn’t it be great if everyone could ‘live the American dream’ of owning their own home?”

Pros and Cons of Renting Versus Buying

Anthony believes transferees should look at both the pros and the cons of renting versus buying before they make any decision.

The Renting Side of the Question

Renting Pros:

  • Mobility/freedom to move around
  • Landlord pays for maintenance
  • Does not require expensive closing costs
  • No fluctuation in monthly housing expenses
  • Allows you to test-drive different living spaces

Renting Cons:

  • You don’t build any equity if you choose renting versus buying
  • Limited ability to customize your living space
  • Rent could go up over time
  • Landlord might sell or decide to stop renting
  • Limited sense of home stability/permanence

The Buying Side of the Question

Buying Pros:

Buying Cons:

  • Closing costs can be prohibitive
  • Responsibility for maintenance and repairs that require time and effort
  • Less flexibility to move (at greater difficulty/expense)
  • Home value may decrease
  • Recent tax laws could hamper tax benefits

Renting Versus Buying: Real World Examples

On the concept of renting versus buying, the proof is in the numbers. Looking at some of the hottest markets/states that GMS serves, below are three examples that do not include taxes or homeowner’s insurance. In all scenarios, there are huge opportunities for savings.  Anthony shared these three real world examples to help illustrate the concept:

Texas Renting Versus Buying

Average 3-bedroom rental: $1,550

Average Purchase Price: $211,199

  • 20% Down Payment
  • Avg. 3.25% interest rate
  • 30 year fixed conventional mortgage

*Total Monthly Payment: $919.15

*Does not include HOI or Taxes as these are based on property specific

Arizona Renting Versus Buying

Average 3-bedroom rental: $1,600

Average Purchase Price: $277,574

  • 20% Down Payment
  • Avg. 3.25% interest rate
  • 30 year fixed conventional mortgage

*Total Monthly Payment: $1,208.02

*Does not include HOI or Taxes as these are based on property specific

North Carolina Renting Versus Buying

Average 3-bedroom rental: $1,360

Average Purchase Price: $174,380

  • 20% Down Payment
  • Avg. 3.25% interest rate
  • 30 year fixed conventional mortgage

*Total Monthly Payment: $758.91

*Does not include HOI or Taxes as these are based on property specific

What Does This Mean for Renting Versus Buying Decisions?

2020’s record low interest rates help transferees understand renting versus buying decisions with more clarity on the financial side of things. Transferees should consider the pros and cons of renting versus buying and weigh the importance of each factor in their decision-making process. Anthony notes that Quicken Loans offers complimentary mortgage reviews. If a GMS client’s transferee was ever unsure or just wanted to see what it looked like, the team at Quicken Loans would be glad to have a conversation.

What Should Employers do to Assist Transferees with Renting Versus Buying Decisions?

Employers with transferees looking to buy a home should direct them to speak with qualified lenders and financial advisors for guidance. Employers should also review their relocation policies to determine if enhancements can be made to further promote homeownership.

Conclusion

Global Mobility Solutions’ team of corporate relocation experts has helped thousands of our clients understand how to communicate the important points of renting versus buying to their transferees. Our team can help your company understand how to proceed by providing guidance to transferees on obtaining information from qualified lenders and financial advisors.

GMS was the first relocation company to register as a “.com.” The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Contact our experts online to discuss how to assist your company’s transferees with understanding the concept of renting versus buying, or give us a call at 800.617.1904 or 480.922.0700 today.

GMS is not a CPA firm or a lender, and is not giving financial advice. Everyone’s financial situation is different; individuals and employers should consult their lenders and financial advisors prior to making any decisions.

Request your complimentary relocation policy review

Categories
Buy a Home Home Purchase

How Top Agents Market Homes

The GMS network of real estate agents consistently leads the industry in the way its top agents market homes. Each agent has access to the latest technology and best practices for marketing real estate. They must also meet Key Performance Indicators (KPIs) to ensure they meet GMS’ required level of performance in areas such as customer satisfaction.

The Top 25 Ways That Top Agents Market Homes

GMS spoke with Erik R. Brown of Compass, Realtor®, TV host, speaker, and author of “One in a Million: Everything You Need to Know to Find the Best Realtor®.” Erik agreed to share his industry knowledge and market expertise on all of the ways the GMS network of top agents market homes.

According to Erik, these are the Top 25 ways agents will market your home:

  1. Pre-List/Coming Soon Marketing

This is marketing for a home that is not officially on the market yet. However, it should be on the market within the next few weeks. Agents, buyers, and others can preview the home, but information is limited.

  1. Professional Copywriting
  1. Personalized Tours

Top Agents Market Homes with Effective Signage

  1. Yard Sign and Interior Signage

Keep in mind that certain locations may have restrictions on yard signs. For example, Homeowner Associations may require such signs to meet size limitations, or to be placed on the homeowner’s property, not association common areas.

  1. Professional Photography
  1. Interactive Video Showings

The National Association of Realtors® (NAR) notes three key tips to help realtors pivot to a virtual experience with video showings:

  • Choose the appropriate app
  • Communicate the size of the home
  • Debrief your client after the showing

These tips help realtors to present effective video showings.

Top Agents Market Homes with Customized Virtual and Video Tours

  1. Virtual Neighborhood Tours

Prospective buyers can visit neighborhoods from the comfort of their own home. Videos show various aspects of neighborhoods including parks, local stores, and amenities.

  1. Virtual and Video Home Tours

What is a virtual home tour? This is an online video that lets customers view a home in great detail without ever stepping foot inside. Top agents market homes with virtual home tours to help identify highly interested prospective buyers. Prospective buyers use virtual home tours to determine the specific homes they may actually want to see in person. Those who actually then visit a home are more likely to be highly interested prospects.

  1. Dynamic Physical and Digital Listing Brochures

Digital PDF flipbooks help bring homes to life and are easy to share and view electronically.

  1. Market to Targeted Online Groups
  1. Organic Social Media

Listening to customers is where organic social media really shines. Reviewing comments, shares, and other social interaction provides valuable information that can help refine messaging and bring key features to light.

Using the Multiple Listing Service

  1. MLS (Multiple Listing Service) and Top Realty Websites

According to NAR, the MLS is a “private offer of cooperation and compensation by listing brokers to other real estate brokers.” MLS provides an online system that allows listing brokers to easily find other brokers who are working with buyers to help sell their clients’ homes.

  1. Home Branded Website
  1. Online Broker Reciprocity

Reciprocity is a system where brokers allow other brokers to share their real estate listings. This helps greatly expand the marketing reach of the home’s listing. It also places real estate professionals in control of listings on the internet.

  1. Our Pre-Qualified Buyers

Events and Open House Help Top Agents Market Homes

  1. Live or Virtual Open Houses

A virtual open house makes use of technology to host attendees who want to visit an open house through an electronic platform. Top agents market homes on various platforms for virtual open houses. These platforms may include Facebook Live, Zoom, GoToMeeting, WebEx, YouTube Live, and Skype, among many others.

  1. Preferred Vendor Assistance

Homeowners may need help with projects around their home prior to selling. Preferred vendors with specific experience provide a ready and vetted source of expertise.

  1. Marketing Launch Summary

Marketing plans should be well-defined and include a full summary that shows how and when each marketing aspect will launch.

  1. Live Virtual Events

Live virtual events are designed to showcase a home’s key features. A virtual party might be held to show an outdoor space especially suited for gatherings. Alternatively, a cooking demonstration might be staged in a gourmet kitchen with upscale appliances.

Top Agents Market Homes using Technology

  1. Enhanced Physical or 3D Staging

Enhanced 3D staging provides an upscale and sophisticated visual experience. The technology increases appeal with high-end design and state-of-the-art visual staging techniques.

  1. Reverse Prospect Local Agents
  1. Text Message Campaign
  1. Social Media Targeted Ad Plan

Custom Email Marketing and Call Campaigns Help Top Agents Market Homes

  1. E-Blast and Cross Marketing

What is an e-blast? For real estate marketing, this would be a targeted message sent to a specific list of real estate prospects. Top agents market homes to a segment of prospects who will receive a targeted message. For example, they may have an interest in purchasing a home in the particular area. Alternatively, they may have an interest in purchasing a home that meets specific criteria.

  1. Call Campaign

A call campaign would center on a segment of prospects meet specific criteria depending on the location and home.

What Does This Mean?

Top agents market homes using the latest technologies and proven sales strategies. GMS’ network of real estate agents lead the industry in customer service and performance excellence. These services also enable real estate agents to provide clients with best-in-industry solutions, valuable information, and expert guidance.

Conclusion

GMS’ team of global relocation experts has helped thousands of our clients understand how to provide solutions for their new hires and transferees who are looking to buy or sell a home. Our network of top agents market homes following industry best practices while leveraging state-of-the-art technology to help sell clients’ homes with superior results.

GMS was the first relocation company to register as a .com. The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Contact our experts online to learn how top agents market homes, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Are you ready to talk to a Mobility Pro? Learn how GMS can optimize your mobility program, enhance your policies to meet today’s unique challenges, receive an in-depth industry benchmark, or simply ask us a question. Your Mobility Pro will be in touch within 1 business day for a no-pressure, courtesy consultation.

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Buy a Home Domestic Relocation Domestic Relocation Challenges Domestic Relocation Tips Domestic Relocation Trends Home Purchase

Virtual Agent Services: Helping Home Buyers and Sellers During COVID-19

Home buyers and sellers can use a variety of virtual agent services during the current COVID-19 pandemic, if they find the right agent. A few select real estate agents offer a full suite of services to clients that are flexible and effective, meeting the demands of today’s real estate market. These virtual agent services are ideally suited to help ensure proper social distancing and other requirements necessary to protect buyers and sellers from exposure to COVID-19.

What are Virtual Agent Services?

GMS spoke with Erik R. Brown of Compass, Realtor®, TV host, speaker, and author of “One in a Million: Everything You Need to Know to Find the Best Realtor®.” Erik agreed to share his industry knowledge and market expertise on virtual agent services.

Erik notes that buyers are still buying, and homes are still selling, even during COVID-19. Many clients who were in the process of buying and selling prior to the pandemic have turned to virtual agent services. Many of these services had been in place prior to the precautions, often as part of a broader suite of exclusive marketing services. Additionally, newer tools have been created that leverage proven technology already in use in the real estate industry.

Ensuring Health and Safety with Virtual Agent Services

The health and safety of clients and communities is always a priority for the real estate industry. Erik states that these virtual agent services allow him to continue to provide the best-in-industry service that his clients deserve. Most services can be provided through digital, mobile, and social media platforms, enhancing their reach and visibility.

Virtual Agent Services for Buyers

  1. Virtual Neighborhood Walks let buyers explore new neighborhoods and communities, and help them see nearby local features such as parks, schools, and shopping centers
  1. Interactive Video Showings where a real estate agent will take buyers on a virtual journey through a home, noting specific features to enhance desirability and highlight items of interest to buyers
  1. Video Mail (V-mail) provides video directly to interested buyers so they have an immediate experience and memory of their first interaction with the home
  1. Live Virtual Buyer Events helps buyers see homes as they are used for cooking demonstration, game nights, or social events that bring life to the home and highlight unique features

Virtual Agent Services for Sellers

  1. Virtual Open Houses let sellers share their home with a targeted audience while showcasing key features to interested buyers across multiple platforms
  1. Dynamic Digital Listing Brochures helps highlight the most desirable features of a home in an immersive experience to help buyers see virtually everything of interest
  1. Digital Ads for Facebook & Instagram promote the home to a highly targeted audience with expertly designed ads optimized for the highest performance on the social media platform
  1. Real-time Digital Ad Insights capture ad campaign results quickly and easily, and let real estate agents act swiftly to market and sell the home
  1. Enhanced 3D Staging provides an upscale and sophisticated visual experience that increases appeal with high-end design and state-of-the-art visual staging technology

What Does This Mean?

As Erik notes, virtual agent services leverage proven technology to help home buyers and home sellers remain safe and protect their health during the current COVID-19 pandemic. These services also enable real estate agents to provide clients with best-in-industry solutions, valuable information, and superior results.

Conclusion

GMS’ team of global relocation experts has helped thousands of our clients understand how to provide solutions for their new hires and transferees who are looking to buy or sell a home. Our team can help your company understand how to leverage virtual agent services during the current COVID-19 pandemic. This will help employees to conduct successful real estate transactions while focusing on the health and safety of everyone.

GMS was the first relocation company to register as a .com. The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Contact our experts online to learn more about virtual agent services, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Are you ready to talk to a Mobility Pro? Learn how GMS can optimize your mobility program, enhance your policies to meet today’s unique challenges, receive an in-depth industry benchmark, or simply ask us a question. Your Mobility Pro will be in touch within 1 business day for a no-pressure, courtesy consultation.

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Buy a Home Domestic Relocation Domestic Relocation Tips Home Purchase Relocation Management

What is a Home Relocation Appraisal?

Transferees participating in a home sale as part of their relocation package often submit to a Home Relocation Appraisal process. Since “Appraisal” is part of this term, transferees may think this will be an indicator of their home’s market value. However, this is not the case. A Relocation Appraisal is completely separate from a Home Mortgage Appraisal. From the purpose to the format, the differences are dramatic.

A review of the specific points of this report will clarify its purpose, intent, and use within a transferee’s moving process.

8 Specific Points of a Home Relocation Appraisal

1. What is the Intended Use?

The use of this report is to help facilitate the transferee’s move to another location. The results go to the client, not the transferee. Clients may review the information to help understand how long the home may be on the market before selling.

2. Who Conducts the Home Relocation Appraisal?

Trained and licensed real estate appraisal professionals who follow the ERC’s specific set of definitions and guidelines complete the Appraisal. The professional works for the client, and will use the Worldwide ERC® Summary Appraisal Form (updated 2010) to complete the Appraisal.

3. What are Critical Considerations?

In this report, design and appeal of the house are critical considerations. Since the Appraisal has a short time frame that relates specifically to the transferee’s relocation, these two factors will have a major impact on the relocation process.

4. What will the Report Provide?

This type of Appraisal provides an estimate of the home’s anticipated sales price. There is no correlation to any other figure or value; the Appraisal looks solely at the anticipated sales price.

5. What is the Timeframe?

Home Relocation Appraisals have a short-term focus. The decision making timeframe only covers up to 120 days. This accounts for the planning, review, and implementation of the transferee’s relocation process.

6. When Should Marketing for the Home Begin?

Marketing for the house occurs after the date of this report. As a result, the marketing plan for the home has no bearing on this Appraisal.

7. How does Marketing the House Relate to a Home Relocation Appraisal?

The marketing time for this report is not to exceed 120 days. This timeframe only reflects the period covering the transferee’s relocation process.

8. How Does a Retrospective Analysis Relate to a Home Relocation Appraisal?

A retrospective analysis for a Home Relocation Appraisal is an overall review of factors that could impact the Appraisal’s results, such as any risks that could affect the sale price of the home. This information is used for forecasting purposes. This is important for clients so they can understand aspects of the report that may have future budgetary impacts.

What Should Employers Expect?

Employers should expect that transferees who participate in a this type of sale program for their house may not understand the purpose of this Appraisal. Employers should understand that they are the client for this report. As such, they will receive the Appraisal from the professional. Employers should understand and communicate with the transferee that this report is not a Home Mortgage Appraisal.

What Should Employers do?

Employers should communicate guidance for their transferees who may have questions regarding their Home Relocation Appraisal. Employers should work with their Relocation Management Company to understand the Home Relocation Appraisal and how it relates to their company’s relocation and home sale program.

Conclusion

Global Mobility Solutions’ team of global relocation experts has helped thousands of our clients with their Home Relocation Appraisals. We can help your company understand how a Home Relocation Appraisal relates to your company’s home sale program.

GMS was the first relocation company to register as a .com, created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Global Mobility Solutions is proud to be named and ranked #1 Overall, and #1 in Quality of Service by HRO Today’s 2019 Baker’s Dozen Customer Satisfaction Survey.

Learn more about Home Relocation Appraisals from Global Mobility Solutions, the relocation industry and technology experts who are dedicated to keeping you informed and connected. Contact our experts online or give us a call at 800.617.1904 or 480.922.0700 today.

Request your complimentary relocation policy review

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Buy a Home Home Purchase

What are the BVO Program Benefits?

Many companies understand they can save money with the GMS Buyer Value Option (BVO) program. However, they are not sure of the other BVO program benefits. There are several benefits for clients beyond saving money. Reviewing the process will highlight several BVO program benefits for clients.

BVO Program Benefits #1: Cost Savings to the Client

A form of tax assistance known as tax gross-up helps offset the tax impact felt by transferees who receive reimbursements. This gross-up expense can add substantial costs, especially if a home sale generates reimbursement requests.

The GMS Buyer Value Option program avoids the costly process of “grossing up” dollars used to pay for the commissions and closing costs on the sale of a transferee’s home.

BVO Program Benefits #2: Risk Reductions for the Client

The home sale process carries some inherent risks. Importantly, the Internal Revenue Service requires putting the client at risk of owning the home in order to receive the tax benefit. If the home buyer does not proceed through to the closing and purchase the home, the client will be financially responsible until a new buyer is found.

Generally, the industry average of properties falling through during the sale process is up to 1.5%. However, GMS’ average over the past three years is less than 0.5%. As a result, clients that utilize the GMS Buyer Value Option program avoid risks of properties falling through prior to closing.

BVO Program Benefits #3: Time Savings for the Transferee

Transferees who participate in the GMS Buyer Value Option program are freed from the responsibility to attend the closing for their home sale. Transferees gain the freedom to focus on their new location and job responsibilities from the moment they leave their home.

Acclimating to a new location can take as long as three months to one year. Not having to arrange a home sale or return for a closing lets transferees and their families settle in to life at their new location and gives them peace of mind. Time savings are valuable BVO program benefits that help the transferee and their family members. Clients also benefit, as the transferee can give full attention to their new position.

What Should Companies With a Home Sale Program Do?

Companies that currently reimburse employees for the commission and closing costs on their home sale should look into the GMS Buyer Value Option program. Home sale expenses are the only remaining tax-protected relocation benefit when a company utilizes the GMS Buyer Value Option program. Companies can save the tax gross up on the reimbursement, and gain additional BVO program benefits including:

  • No need for the employee to be at the closing of their home sale
  • No return trips necessary to attend the closing if your employee is already at the new destination
  • The employee can more quickly adapt to their new role and become an effective member of the team

Conclusion

GMS’ team of corporate relocation experts has helped thousands of our clients develop their home sale and Buyer Value Option program. Our team can help your company understand how to gain access to all of the BVO program benefits.

GMS was the first relocation company to register as a .com. The company also created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Global Mobility Solutions is proud to be named and ranked #1 Overall, and #1 in Quality of Service by HRO Today’s 2019 Baker’s Dozen Customer Satisfaction Survey.

Contact our experts online to learn more about the BVO program benefits, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Are you ready to talk to a Mobility Pro? Learn how GMS can optimize your mobility program, enhance your policies to meet today’s unique challenges, receive an in-depth industry benchmark, or simply ask us a question. Your Mobility Pro will be in touch within 1 business day for a no-pressure, courtesy consultation.

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Buy a Home Domestic Relocation Domestic Relocation Tips Domestic Relocation Trends Home Purchase Job Market Job Seekers Labor Force Talent Mobility United States Economy

Choose Topeka Incentives Aim to Draw New Residents to Kansas

Choose Topeka is a new incentive program that will draw new residents to Topeka and Shawnee County, Kansas. The program begins in 2020 with a public launch and full promotion. The incentives are performance based. As a result, new residents will become eligible after residing in the community for one year.

The program arose from a partnership between GO Topeka and local Topeka businesses. Over the past year, organizers have been working to develop the program and marketing materials to reach a wide audience. GO Topeka focuses on creating economic opportunities and growing the local business climate. The Joint Economic Development Organization has an agreement for services with GO Topeka. Both organizations are working together on the Choose Topeka incentive program.

What are the Eligibility Requirements for Choose Topeka?

The Choose Topeka incentive program is to help draw employees to work at local businesses. Therefore, the eligibility requirements center on meeting the needs of local employers and full-time positions:

  1. Participants must be eligible to work in the US
  2. Program requires participants to move to Topeka for a full-time position
  3. Employers must participate in the program for participants to receive matching funds
  4. Participants must purchase or rent a home in Shawnee County within a year of their hire and move to the area

What are the Benefits for Participants in Choose Topeka?

The benefits for participants in Choose Topeka are generous, and apply to both the participant as well as to the employer.

Participant Benefits

Up to $15,000 in funds in Year 1

  • Renting: $10,000
  • Home Purchase: $15,000

Source of funds: GO Topeka/Joint Economic Development Organization (JEDO) and Employer, match at 50%

Employer Benefits

  • Employer fully funds $10,000 up to $15,000 with employee transfer
  • After Year 1, GO Topeka/JEDO reimburse up to $5,000 ($10K) or $7,500 ($15K) to employer for employee retention

The Choose Topeka incentives are based on performance. Employees must move to the community and reside for at least one full year before becoming eligible. Only primary residences are eligible for the incentives. The incentives may be used for all expenses related to moving.

What is the Goal of Choose Topeka?

The goal of Choose Topeka is to draw up to 60 new residents and their families to the city. Employers will gain new workers with requisite skills. Also, several industries will receive economic benefits as the new residents move in and purchase locally.

GO Topeka estimates the total local economic impact of the Choose Topeka incentives to be:

  • Over $2.14 million/Year 1
  • Up to $11.38 million/By Year 5

What Should Employers do About Choose Topeka?

Companies in Topeka and the surrounding Shawnee County area that have growth initiatives may be able to leverage the Choose Topeka incentives in their talent acquisition and relocation programs. Companies should examine their plans for corporate expansion. They should also consider participating in the Choose Topeka incentive program to gain the matching funds provided by GO Topeka/JEDO.

Many other US locations offer similar moving incentives. As a result, companies should leverage GO Topeka’s 2020 marketing and promotional efforts for the Choose Topeka incentive program into their employee recruitment efforts.

Conclusion

GMS’ team of domestic relocation experts has helped thousands of our clients understand how to leverage moving incentives such as those in the new Choose Topeka program to attract and retain talent. Our team can help your company by using industry best practices to design your relocation program. This will increase your company’s ability to hire and retain new employees.

GMS was the first relocation company to register as a .com, created the first online interactive tools and calculators, and revolutionized the entire relocation industry. GMS continues to set the industry pace as the pioneer in innovation and technology solutions with its proprietary MyRelocation® technology platform.

Global Mobility Solutions is proud to be named and ranked #1 Overall, and #1 in Quality of Service by HRO Today’s 2019 Baker’s Dozen Customer Satisfaction Survey.

Contact our experts online to discuss your company’s interest in learning how it can leverage the Choose Topeka moving incentives to attract and retain talent, or give us a call at 800.617.1904 or 480.922.0700 today.

We're Here to Help! Request a Courtesy Consultation

Are you ready to talk to a Mobility Pro? Learn how GMS can optimize your mobility program, enhance your policies to meet today’s unique challenges, receive an in-depth industry benchmark, or simply ask us a question. Your Mobility Pro will be in touch within 1 business day for a no-pressure, courtesy consultation.

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